Media Buyer - Financial & Investment Lead Generation

2 weeks, 3 days ago
Full-time
Mid Level
Sales and Business Development
Pareto Publishing

Pareto Publishing

Pareto Publishing is a technology-driven email marketing company based in Malta, focusing on the financial sector. The company designs and delivers scalable email programs that connect brands with high-value audiences. With a subscriber base exceeding 8 million globally, including over 4 million US investors, Pareto Publishing has established itself as a leader in permission-based email marketing for financial services. The company utilizes its proprietary MEGAML® technology for machine learning-based audience segmentation, enabling precise targeting for email campaigns. Pareto Publishing emphasizes data integrity and prioritizes the Subscriber eXperience, ensuring brand trust and loyalty. Its services include custom audience building, rapid email campaign delivery, and advanced analytics for continuous optimization. The company is committed to security and compliance, employing full data encryption and adhering to regulations like the CAN-SPAM Act. With a focus on empowering businesses to grow through smarter marketing, Pareto Publishing supports both large organizations and smaller teams in Central Europe and the US.

marketing & advertising
1-10
Founded 2020

Description

  • Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
  • Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
  • Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels.
  • Run retargeting campaigns to maximize conversions.
  • Optimize campaigns for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
  • Manage budgets and allocate spend based on campaign performance.
  • Partner with sales and operations teams to keep lead quality on target.

Requirements

  • 3+ years of experience in media buying, performance marketing, or lead generation.
  • Proven lead-generation results in financial services, investing, fintech, insurance, or related verticals.
  • Hands-on experience with Google Ads, Meta, and YouTube.
  • Experience building and optimizing retargeting campaigns.
  • Solid understanding of conversion tracking, attribution, pixels, and analytics platforms.
  • Strong analytical, data-driven mindset with negotiation and relationship-management skills.
  • Experience purchasing leads or negotiating direct media buys with publishers and list owners is strongly preferred.
  • Existing relationships with finance, investment, or business newsletter publishers are highly desirable.
  • Knowledge of compliance and advertising regulations within financial services is a plus.

Benefits

  • Competitive base salary plus a performance-based bonus structure tied to results.
  • Opportunity to work with significant advertising budgets and room to scale.
  • High degree of ownership and autonomy over your channels.
  • Career-growth opportunities as the acquisition function expands.
  • Exposure to a fast-growing business in the financial and investment sector.

Interested in this position?

Apply directly on the company website

Apply Now

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