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Sr. Brand Designer-AI-Native

1 month, 2 weeks ago
United States
Full-time
Senior
Graphic Designer
Design and User Experience
Copywriting Design Systems Figma Generative AI
Apply Now
Owlet

Owlet

Owlet provides award-winning baby monitoring technology that tracks your baby's heart rate and oxygen levels, offering notifications for peace of mind in parenting.

Health Care Providers & Services
251-1K
Founded 2013
$208M raised
View All Jobs 9

Description

  • Own the day-to-day brand voice and visual system across web, email, social, paid media, packaging, and retail.
  • Develop campaign concepts and execute designs for product launches, seasonal promotions, and always-on performance marketing.
  • Build and evolve the brand system, including components, templates, tokens, motion, photography direction, and guidelines.
  • Create AI-powered workflows that reduce manual work, compress timelines, and increase output without sacrificing craft.
  • Partner closely with product design, growth, lifecycle, and creative production teams.
  • Collaborate with marketing stakeholders on copy, intent, and execution.
  • Translate product specs into polished, emotionally effective brand and campaign work.
  • Contribute to and improve design systems that help the broader organization move faster.
  • Work in an experience-first way, designing moments across channels rather than isolated assets.

Requirements

  • Experience as a designer with a strong ability to add emotion and human perspective to brand work.
  • Demonstrated ability to turn product specs into effective creative that lands with audiences.
  • AI-native approach, with hands-on experience using tools such as Figma MCP and Claude.
  • Ability to identify repetitive work and build automation into the design process.
  • Strong collaboration and communication skills, with an empathetic, stakeholder-partnering approach.
  • High craft standards in typography, layout, color, motion, and restraint.
  • Ability to present solutions and recommendations rather than just identifying problems.
  • Systems-thinking mindset with the ability to build once and reuse across many applications.
  • Portfolio showing brand and campaign work with emotional range, modern premium design, and strong systems thinking.
  • Preferred experience in consumer hardware, health, or parenting categories.
  • Preferred experience with experimental AI, generative, or 3D craft work that pushes the medium.
  • Preferred photography art direction experience.
  • Preferred knowledge of GitHub.
  • Preferred knowledge of UX design.

Benefits

  • Multiple medical plan options, including PPO and High-Deductible plans with HSA.
  • Dental, vision, life, and disability coverage.
  • Mental health support, EAP access, and fitness incentives.
  • 401(k) plan with company match.
  • Employee stock purchase program and potential equity grants.
  • Generous flexible PTO policy, including Flex Fridays.
  • Paid parental leave up to 14 weeks.
  • Remote or hybrid work options.

Interested in this position?

Apply directly on the company website

Apply Now

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