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Senior Growth Marketing Manager

55 minutes ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM LinkedIn Ads
Apply Now
Onboarded

Onboarded

Onboarded is a platform that revolutionizes employee onboarding by offering an API-first solution that integrates compliance, data management, and customizable workflows into existing systems, enhancing efficiency and the candidate experience. Seamless...

Internet Software & Services
1-10
Founded 2022
View All Jobs 7

Description

  • Set and execute demand generation strategy across target audiences, channels, campaigns, and budget allocation.
  • Own paid advertising, including targeting, creative, landing pages, testing, optimization, and performance reporting across LinkedIn and new channels.
  • Build demand programs using paid media, account-based marketing, content distribution, and new approaches to reach technical buyers.
  • Own campaigns end to end, from audience targeting and copy through follow-up and sales handoff.
  • Build and optimize conversion paths, lead capture, nurture programs, and funnel automation with the GTM engineer.
  • Measure campaign and funnel performance across GA4, ad platforms, self-reported attribution, and AI referrals; use findings to scale, adjust, or stop programs.
  • Partner with sales to turn engagement into qualified opportunities throughout longer buying cycles.
  • Support conference and field-event logistics and ensure event conversations receive follow-up.
  • Contribute ideas, strategy, and support across evolving marketing priorities.

Requirements

  • 5-7 years of B2B marketing experience, including hands-on demand generation and qualified-pipeline creation.
  • Experience personally managing B2B paid media campaigns, including targeting, creative testing, conversion optimization, attribution, and budget management.
  • Track record of building a channel or demand program from zero to first pipeline, ideally with a limited budget and defined audience.
  • Ability to develop strategy and execute directly, including writing ad, landing-page, nurture-email, and newsletter copy.
  • Experience navigating complex B2B buying journeys, engaging decision-makers, tailoring campaigns by audience, and partnering with sales through long cycles.
  • Fluency in using AI and automation for campaigns, reporting, page changes, and self-built workflows.
  • Strong written communication skills and comfort operating as a demand-generation-focused marketing generalist.
  • Self-directed, collaborative, resourceful, and adaptable to changing priorities.
  • Experience in B2B SaaS, HR technology, workforce technology, or marketing to technical buyers is preferred.
  • Ability to provide examples of a demand generation program built from scratch and an AI or automation workflow used in marketing.

Benefits

  • Competitive salary and equity in a fast-growing startup.
  • Health, dental, vision, and retirement benefits.
  • Remote-first culture with periodic in-person collaboration.
  • High ownership and room to experiment as the first marketer dedicated to growth and demand generation.
  • Opportunity to grow into ownership of more of the marketing budget as the team expands.

Interested in this position?

Apply directly on the company website

Apply Now

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