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Sr. Manager, Shopper Marketing

8 hours, 53 minutes ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Digital Marketing E-commerce
Apply Now
Nordic Naturals

Nordic Naturals

Nordic Naturals specializes in providing high-quality omega-3 supplements, which are essential nutrients recognized for their role in promoting optimal health.

Food Products
251-1K
Founded 1995
View All Jobs 5

Description

  • Develop the consumer path-to-purchase framework, translating shopper insights and segmentation into retailer-specific strategies.
  • Partner with Sales to establish brand-led retail strategies, prioritize channels and retailers, and differentiate Nordic Naturals at the point of sale.
  • Create playbooks supporting product launches, distribution expansion, and velocity growth across priority retailers and channels.
  • Develop customer-facing materials and selling stories for retailer meetings.
  • Design and execute shopper marketing initiatives across brand, retailer, seasonal, digital, and physical retail touchpoints.
  • Own retail media strategy, investment, and execution across retailer platforms to drive reach, conversion, and ROAS.
  • Lead retail content and product detail page strategy, including asset management for Amazon and Nordic Naturals’ website.
  • Define and track KPIs across digital and physical activations and translate data into outcome-based shopper solutions.
  • Manage marketing budgets to maximize the impact of retail strategies.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Experience initiating marketing-led, strategy-first annual retail planning processes.
  • Deep understanding of the path to purchase across FDM, Natural, Costco, and e-commerce channels.
  • Proven ability to build internal capabilities and improve sales support and cross-functional alignment.
  • Experience in high-growth vitamins, minerals, and supplements (VMS) or consumer packaged goods (CPG) is highly preferred.
  • Ability to collaborate effectively across Sales, Marketing, and other cross-functional teams.
  • Experience with shopper marketing, omnichannel activation, retail media, and retail content strategy.
  • Ability to analyze performance data, define KPIs, and manage marketing budgets.

Benefits

  • Remote work arrangement.
  • Salary range of $130,000–$160,000.
  • Reasonable accommodations available for qualified individuals with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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