RemoteLeaf Logo
Log in Sign up

Senior Performance & Growth Marketer (Mobile App)

1 month ago
Egypt
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Android Email Marketing Facebook Ads Firebase iOS TikTok UI Design UX Design
Apply Now
nasoft

nasoft

اكتشف كيف تساعدك ناس سوفت في بناء فرق عمل استثنائية من خلال خدمات التوظيف المتخصص، التعهيد، وإدارة الموارد البشرية باستخدام أحدث التقنيات

View All Jobs 3

Description

  • Own and scale the full mobile growth funnel: Acquisition, Activation, Engagement, Retention, and Monetization.
  • Plan, execute, and optimize mobile app install and conversion campaigns across Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads.
  • Optimize key performance metrics including CPI, CPA, ROAS, LTV, and retention.
  • Lead continuous testing of audiences, creatives (video/static/UGC), and messaging angles to improve performance.
  • Analyze in-app user behavior and translate insights into data-driven growth initiatives and experiments.
  • Design and execute in-app lifecycle campaigns (push, in-app messages, email/SMS when applicable).
  • Improve onboarding, activation rates, retention (D1/D7/D30), and DAU/MAU metrics.
  • Manage re-engagement and win-back campaigns to reduce churn.
  • Own analytics, attribution, and reporting using Firebase, AppsFlyer/Adjust, and GA4; build dashboards for funnel performance, cohort analysis, and LTV vs CAC.
  • Optimize App Store and Google Play presence (ASO), run A/B tests, collaborate with Product, UI/UX, Engineering, and Creative teams, and manage budgets to maximize ROI.

Requirements

  • Bachelor's degree in marketing or a related field (required).
  • 5+ years of experience in Mobile App Growth & Performance Marketing.
  • Hands-on experience marketing mobile apps on iOS and Android platforms.
  • Proven experience scaling mobile apps and improving CPI and LTV.
  • Strong understanding of growth funnels, user behavior, and mobile analytics.
  • Highly data-driven with strong analytical and decision-making skills.
  • Experience with analytics and attribution tools such as Firebase, AppsFlyer or Adjust, and GA4.
  • Experience running campaigns on Meta Ads, Google UAC, TikTok, Snapchat, and Apple Search Ads.
  • Nice to have: experience with subscription-based or e-commerce apps, knowledge of Product-Led Growth (PLG), and experience mentoring or leading growth teams.

Benefits

  • 5-day workweek (Sunday to Thursday).
  • Working hours: 9 hours per day (9:00am to 6:00pm).
  • Health and social insurance.
  • Learning & Development plan.
  • Defined career path opportunities.
  • Gym subscription discount.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Hustler Marketing

CRO Expert

Hustler Marketing 51-250 Professional Services

Apex is hiring a Conversion Rate Optimization (CRO) Expert to join its agency team and use data-driven audits, testing, and optimization to improve e-commerce clients’ website performance and increase conversion rates.

South Africa Full-time Mid Level Growth Marketing Manager
Google Analytics Hotjar Magento Shopify UI Design UX Design WooCommerce
1 month ago
Freebird

Director of Social Commerce & TikTok Shop

Freebird 11-50 Consumer Goods

Director of TikTok Shop / Social Commerce at Freebird to architect, build, and scale the company's newly launched TikTok Shop into a major revenue, awareness, and content channel.

United States Canada Full-time Executive Growth Marketing Manager Social Media Manager
Influencer Marketing TikTok
1 month ago
Wing Assistant

Web Presence Specialist

Wing Assistant 51-250 Professional Services

Web Presence Specialist at Wing Assistant (remote, venture-backed scaleup) responsible for owning and scaling the company website into a growth engine by shipping high-performing pages, improving conversion rates, and ensuring fast, persuasive visitor experiences.

Canada Full-time Senior Growth Marketing Manager Web Designer
$81k-$100k
CSS Design Systems Figma Google Tag Manager Hotjar HTML JavaScript Prototyping SQL UI Design UX Design Webflow Wireframing WordPress
1 month ago
HelloFresh

Digital Growth Manager - Apps (m/f/x)

HelloFresh 10K-50K Hotels, Restaurants & Leisure

App Marketing Specialist at HelloFresh responsible for supporting and optimizing paid and organic mobile user acquisition across platforms (Apple Search Ads, Google App Campaigns, Meta, TikTok) to scale mobile growth and improve subscription conversion.

Germany Full-time Mid Level Growth Marketing Manager
Google Ads Tableau TikTok
1 month ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers