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Marketing Tracking & Attribution Specialist (Fluent English)

1 month ago
Argentina, Brazil
Lead
Analytics Engineer
Data Science and Analytics
Google Tag Manager JSON TikTok
Apply Now

Modern.ai

AI-powered commerce analytics / business intelligence platform for brands; unified dashboard, ad performance analysis, attribution, and AI chat-based insights.

SaaS, B2B, AI, analytics, ecommerce/commercial intelligence
View All Jobs 8

Description

  • Lead the strategic development and ongoing maintenance of tracking and attribution infrastructure.
  • Maintain and optimize custom server-to-server tracking pipelines.
  • Own Meta Event Match Quality (EMQ) and multi-platform attribution performance.
  • Evaluate the current n8n-based architecture against Server-Side Google Tag Manager for scalability and long-term cost efficiency.
  • Architect custom webhooks and JSON payloads to capture and transmit high-fidelity conversion data.
  • Implement rigorous deduplication through event_id management.
  • Manage data flow across GTM, GA4, Meta Business Suite, CRM systems, and the broader MarTech stack.
  • Design automated dashboards that turn technical data into actionable insights for clients and internal stakeholders.

Requirements

  • Proven experience with API-based marketing integrations and server-side tracking environments.
  • Expert-level proficiency in Google Tag Manager, TikTok, Klaviyo, and Meta Events Manager.
  • Hands-on experience with workflow automation tools such as n8n, Make, or Zapier for complex data routing.
  • Deep understanding of the modern privacy landscape, including iOS14+ changes and cookie deprecation.
  • Ability to design automated dashboards that translate technical data into actionable growth insights.
  • Experience with data capture, attribution, and conversion tracking across multiple platforms.
  • Familiarity with server-side Google Tag Manager is preferred.
  • Experience with Meta Conversions API is preferred.
  • Strong understanding of deduplication and event_id-based event management.

Interested in this position?

Apply directly on the company website

Apply Now

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