Program Manager, Digital Engagement

3 weeks, 3 days ago
Full-time
Senior
Project and Program Management
Mitratech

Mitratech

Mitratech specializes in automating processes through innovative solutions and services in compliance, risk management, enterprise HR, and legal operations, empowering organizations to effectively manage risks and scale for future growth.

Professional Services
1K-5K
Founded 1987
$3M raised

Description

  • Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy aligned to company objectives.
  • Partner with cross-functional teams to identify opportunities to increase product usage, engagement, and customer health.
  • Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization.
  • Define segmentation frameworks and personalization strategies to improve engagement and relevance.
  • Design customer lifecycle journeys from acquisition through retention and advocacy.
  • Optimize onboarding, engagement, win-back, and loyalty programs.
  • Increase customer lifetime value through data-informed engagement tactics.
  • Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact.
  • Use customer feedback, A/B testing, experimentation, and behavioral analytics to continuously improve programs.
  • Translate data insights into actionable strategies and executive-level reporting.

Requirements

  • 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
  • Experience driving customer adoption, retention, engagement, or lifecycle programs in SaaS technology, insurance, healthcare, retail, or consumer tech industries.
  • Experience building and scaling digital customer journeys and engagement programs.
  • Hands-on experience with customer engagement and marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Gainsight Journey Orchestrator, or SendGrid.
  • Strong analytical skills with hands-on experience in experimentation and performance optimization.
  • Experience building cross-functional programs and initiatives in a fast-paced environment.
  • Familiarity with customer data platforms (CDPs), behavioral analytics tools, and personalization engines.
  • Experience with Pendo and engaging with customers through a digital platform is a plus.
  • Strong communication, presentation, and management skills.
  • Bachelor's degree (B.A.) from a four-year college or university, or equivalent combination of education and experience.

Benefits

  • Anticipated pay of $110,000 annually USD.
  • Annual bonus eligibility.
  • 100% remote work anywhere in the US.
  • Health, dental, and vision insurance.
  • 401(k) with employer match.
  • Unlimited PTO plus 11 paid holidays and 4 annual paid global wellness days off.
  • STD, LTD, and group life insurance.
  • Paid parental leave.
  • Pet insurance.
  • FSA and HSA options.
  • Employee Assistance Program.
  • Career advancement and professional development opportunities.
  • Employee recognition.
  • LinkedIn Learning platform.

Interested in this position?

Apply directly on the company website

Apply Now

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