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Paid Search Specialist (Contract)

1 month, 1 week ago
India
Contract
Mid Level
Paid Media Specialist
Marketing and Growth
Agile Facebook Ads Google Ads Keyword Research LinkedIn Ads SEO
Apply Now
TechnologyAdvice

TechnologyAdvice

TechnologyAdvice provides expert reviews, insights, and guidance on B2B software, helping buyers make informed technology decisions while connecting vendors with their target audience to enhance their customer base.

Media
251-1K
Founded 2013
View All Jobs 16

Description

  • Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads, including Paid Search, Performance Max, and Demand Gen.
  • Conduct keyword research, expansion, refinement, and negative keyword management to improve relevance and reduce wasted spend.
  • Adjust bid strategies based on performance trends, seasonal shifts, and market competition.
  • Work with campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive account improvements.
  • Identify tracking needs or issues and assist with setting up new conversion events or troubleshooting campaign tracking problems.
  • Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practices.
  • Initiate and manage creative requests with the design team to obtain needed ad assets.
  • Support campaign planning, launch, reporting, and analysis across paid search advertising campaigns.

Requirements

  • 3+ years of experience building and managing campaigns in Google Ads and Microsoft Ads.
  • Experience with Meta Ads, LinkedIn Ads, and other ad platforms is a plus.
  • Strong understanding of ad platform metrics and campaign performance goals.
  • Extensive experience with bid strategies and budget management tactics within Google Ads and Bing Ads.
  • Ability to read, analyze, and synthesize data into clear findings.
  • Ability to manage multiple projects and campaigns simultaneously in a fast-paced, collaborative environment.
  • Ability to learn new tools and interfaces quickly.
  • Strong collaboration skills with cross-functional teams including creative, social, email, marketing ops, BI, engineering, and SEO.
  • Ability to work US hours.
  • Complete command of spoken and written English.
  • Must have a working laptop with stable internet and power supply; backup preferred.
  • Ability to communicate over video on a daily basis.
  • Must be currently authorized to work in India and maintain work authorization throughout employment.
  • Employer work visa sponsorship and support are not provided.
  • Mid-level contract position based in India.
  • Pre-employment screening is required.

Benefits

  • Remote-first work environment.
  • Hourly pay range of ₹500–₹1,000 INR.
  • Opportunity to work with a global team across multiple countries.
  • Monthly virtual events and recreational Slack channels.
  • Equal Opportunity Employer with a diverse and inclusive culture.

Interested in this position?

Apply directly on the company website

Apply Now

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