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Digital Marketing Paid Media Strategist

4 days, 14 hours ago
United States
Full-time
Mid Level
Paid Media Specialist
Marketing and Growth
CRM Facebook Ads Google Ads Google Tag Manager LinkedIn Ads SEO TikTok
Apply Now
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 26

Description

  • Own paid media strategy and performance for an assigned portfolio of clients.
  • Develop client-specific strategies, KPIs, channel roles, budgets, and testing priorities.
  • Audit accounts, diagnose performance issues, and provide prioritized recommendations.
  • Develop, implement, and optimize Paid Search and Paid Social campaigns across relevant platforms.
  • Build campaign structures across Search, Shopping, Performance Max, Demand Gen, and other campaign types.
  • Manage budget allocation based on business objectives, marginal performance, acquisition economics, and channel opportunity.
  • Analyze attribution, incrementality, conversion tracking, and business outcomes using metrics such as ROAS, CAC/CPA, LTV, revenue, and pipeline.
  • Create testing roadmaps and partner with creative teams on campaign, audience, messaging, and creative experiments.
  • Present strategy, performance, and recommendations to clients and internal teams.
  • Collaborate across SEO, Creative, Analytics, Measurement, CRM, and other disciplines while contributing to agency methodologies and SOPs.

Requirements

  • Bachelor’s degree or equivalent professional experience.
  • 3+ years of hands-on paid media experience at a digital marketing agency or similarly complex multi-client environment.
  • Experience independently owning paid media strategy rather than only executing others’ recommendations.
  • Deep working knowledge of Google Ads, including Search, Shopping, and Performance Max.
  • Hands-on experience with at least one major paid social platform, preferably Meta.
  • Experience managing meaningful paid media budgets and making independent allocation decisions.
  • Strong understanding of conversion tracking, attribution, GA4, Google Tag Manager, and digital measurement.
  • Experience developing structured campaign, creative, or audience testing programs.
  • Ability to diagnose performance changes and translate platform data into business recommendations.
  • Strong communication, presentation, prioritization, and multi-client management skills.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus holidays, sick days, and personal days.
  • Flexible Fridays.
  • Option to work completely remotely.
  • Access to senior management and mentoring opportunities.
  • Optional company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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