Content Marketing Specialist

1 week, 3 days ago
Full-time
Mid Level
Marketing and Growth
Loadsmart

Loadsmart

Loadsmart is a logistics solutions provider automating freight transportation with innovative technology to move more efficiently.

Air Freight & Logistics
251-1K
$346M raised

Description

  • Manage production of 20-25 SEO-optimized articles per month in coordination with freelance writers.
  • Conduct keyword research to identify content opportunities and define search intent.
  • Create detailed content briefs and outlines for freelance writers, including keywords, structure, internal links, and references.
  • Assign work to freelance writers, track progress, provide feedback, and keep projects on schedule.
  • Edit freelancer-produced content for accuracy, clarity, brand voice, readability, and SEO best practices.
  • Optimize published content for on-page and technical SEO elements such as title tags, meta descriptions, headers, image alt text, URLs, and internal linking.
  • Format, publish, and quality-check content in the CMS with proper categorization and tagging.
  • Monitor content performance metrics such as traffic, rankings, and conversions and identify optimization opportunities.
  • Collaborate with product marketing managers and subject matter experts to ensure technical accuracy.

Requirements

  • 3+ years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology.
  • Proven ability to optimize content for search rankings and drive organic traffic growth.
  • Experience managing freelance writers, agencies, or other external content creators.
  • Ability to manage 20-25+ content projects simultaneously and meet multiple deadlines.
  • Strong research skills and the ability to translate complex technical topics into clear, detailed briefs.
  • Deep understanding of keyword research, on-page optimization, internal linking strategies, information gain, content structure, and technical SEO.
  • Excellent editing skills with the ability to preserve voice while improving clarity, accuracy, and SEO.
  • Experience with SEMrush, Google Analytics, HubSpot or a similar CMS, Google Search Console, and project management tools.
  • Must provide portfolio examples of content briefs, content management/editing work, or SEO results.
  • Must be authorized to work in the United States on a full-time basis; Loadsmart will not sponsor work visas.

Benefits

  • $70,000-$75,000 annual base salary.
  • Eligible for an incentive bonus.
  • Stock options / equity package.
  • Unlimited PTO and sick time through Loadie Time Off.
  • Comprehensive medical, dental, and vision insurance.
  • 401(k) match.

Interested in this position?

Apply directly on the company website

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