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SEO/ASO Manager

1 month, 3 weeks ago
United States
Full-time
Senior
SEO Specialist
Marketing and Growth
Keyword Research Link Building LLM SEMrush SEO
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 12

Description

  • Manage a small team that currently includes a Content Strategist.
  • Own Life360’s unified organic discovery strategy across SEO, AEO/GEO, and ASO.
  • Lead the content strategy and editorial calendar for Life360.com across blog, product marketing, help, and comparison pages.
  • Build and maintain site information architecture, including URL structure, taxonomy, internal linking, and wayfinding logic.
  • Execute AEO optimization across web and app content, including structured data and AI-focused content shaping.
  • Monitor and grow AI citation share across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
  • Lead technical SEO health, including crawlability, indexation, Core Web Vitals, canonicals, redirects, hreflang, and structured data.
  • Optimize landing pages and FAQ content for search performance and AI answer eligibility.
  • Drive off-page authority strategy with PR through link-building, editorial placements, and creator co-citation campaigns.
  • Own regional SEO localization and coordinated ASO refreshes across markets.
  • Deliver weekly, monthly, and quarterly performance reporting with strategic recommendations.

Requirements

  • 5–8 years of experience in content strategy and SEO with measurable organic performance improvement on apps and websites.
  • Proven AEO experience with LLM content parsing, structured data signals, and generative search visibility strategies.
  • Strong technical SEO experience working with Engineering on crawl health, indexation, Core Web Vitals, structured data, and site architecture.
  • Experience owning editorial calendars, content production workflows, content gap analysis, and topical authority strategy.
  • Active use of AI tools in workflow for research, brief generation, structured data implementation, and performance analysis.
  • Global SEO experience, including hreflang implementation, locale-specific keyword strategy, and regional localization.
  • Ability to build performance dashboards, identify anomalies, and translate metrics into business impact.
  • Proficiency with SEO tools such as Ahrefs, Semrush, Screaming Frog, and Google Search Console; ASO platform experience is a strong plus.
  • Strong cross-functional collaboration skills with Engineering, Product, Marketing, and PR.
  • Clear communication skills with the ability to influence prioritization without direct authority over engineering resources.

Benefits

  • Medical, dental, vision, life, and disability insurance plans, 100% paid for employees.
  • Paid parental leave.
  • 401(k) plan with company matching.
  • Mental Wellness Program and Employee Assistance Program (EAP).
  • Flexible PTO plus companywide holidays and summer and winter shutdowns.
  • Learning and Development programs.
  • Equipment, tools, and reimbursement support for remote work.
  • Free Life360 Platinum Membership and Tile trackers.
  • Base salary range of $121,500 to $178,500 USD, plus equity.

Interested in this position?

Apply directly on the company website

Apply Now

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