Sr. Manager, SEO + GEO

20 hours, 9 minutes ago
Full-time
Senior
Marketing and Growth
Walker Sands

Walker Sands

Walker Sands is a B2B integrated marketing and public relations agency that specializes in outcome-based marketing to drive measurable success and growth for businesses across various sectors, including technology, professional services, and nonprofit ...

Professional Services
51-250
Founded 2001

Description

  • Define SEO and GEO strategies based on client products, audiences, and business goals.
  • Manage projects, workstreams, deliverables, timelines, and delegated work across multiple client programs.
  • Conduct technical SEO and GEO audits covering crawlability, indexing, rendering, architecture, linking, structured data, and crawler access.
  • Research keywords, buyer questions, AI prompts, competitors, and authority sources to develop visibility recommendations.
  • Create and review content briefs, outlines, and optimization recommendations for organic search and AI discovery.
  • Develop measurement plans and analyze search performance, conversions, AI visibility, citations, brand mentions, and competitor trends.
  • Present strategic recommendations and complex findings clearly to clients, practitioners, and executives.
  • Collaborate with PR, content, social, paid media, web, analytics, and account teams on integrated programs.
  • Manage or coach interns and teammates through training, work reviews, and knowledge sharing.
  • Use AI assistants responsibly for research and analysis while validating sources and outputs.
  • Stay current on SEO, GEO, analytics, and marketing trends; test new approaches and scale successful methods.

Requirements

  • 5+ years of relevant SEO experience, with a strong record contributing to complex client programs and demonstrating results.
  • Practical experience improving visibility in AI-generated answers through GEO or AEO audits, optimization, and measurement.
  • Deep technical SEO expertise, including diagnosing issues, advising developers, and validating implementations.
  • Expert judgment across audience, keyword and prompt research, content optimization, site architecture, authority, and measurement.
  • Experience with Google Search Console, GA4, crawl tools, SEO research platforms, and AI visibility tools.
  • Ability to analyze complex data and connect insights to client goals and integrated marketing strategy.
  • Ability to understand client products, buyer personas, CMS, analytics, and related platforms.
  • Strong writing, client communication, presentation, and consultative problem-solving skills.
  • Proactive, collaborative, adaptable, and innovative approach to shifting priorities and emerging tools.
  • Sound judgment when using AI assistants and strong attention to accuracy, deadlines, and client needs.

Benefits

  • Salary of $77,500–$89,000, with merit-based increases and company-performance bonus eligibility.
  • Flexible PTO, eight paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
  • Hybrid work environment.
  • Medical, dental, vision, mental health resources, and pet insurance.
  • Employer-matched 401(k) and financial planning services.
  • Paid parental and caregiver leave, plus fertility, pregnancy loss, and adoption support policies.
  • Life insurance, disability coverage, and employee assistance program.
  • Mentorship, learning events, coaching, employee resource groups, and volunteer opportunities.
  • Two-week sabbatical and $2,000 gift after five years.

Interested in this position?

Apply directly on the company website

Apply Now

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