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Senior Integrated Marketing Manager

1 hour, 56 minutes ago
United States
Full-time
Lead
Marketing Manager
Marketing and Growth
Apply Now
Life360

Life360

Life360 is the top family location safety app, offering advanced safety features to connect and protect millions of families worldwide.

Family Services
251-1K
Founded 2008
$140M raised
View All Jobs 3

Description

  • Craft bold consumer marketing campaigns and initiatives that strengthen Life360’s brand and demand generation efforts.
  • Develop campaign briefs grounded in consumer insights, creativity, and strategic thinking.
  • Lead the full campaign development process from brief socialization through launch and post-campaign wrap.
  • Manage timelines and ensure all campaign inputs and deliverables are completed on time and to a high standard.
  • Maintain messaging consistency, creative cohesion across the funnel, and adherence to brand guidelines.
  • Partner with Marketing Planning & Ops to establish ways of working and processes for the Integrated Marketing function.
  • Collaborate with business group leaders to align Integrated Marketing activities with broader priorities and vision.
  • Identify and help develop brand partnerships and collaborations.
  • Work with Marketing Analytics to evaluate campaign performance and share insights against brief goals.

Requirements

  • 8+ years of successful experience in full-funnel marketing.
  • Deep knowledge of brand and demand creation strategies and tactics.
  • Broad understanding of media channels and their optimal use.
  • Strong creativity with a track record of bold, risk-tolerant campaign thinking.
  • Deep understanding of marketing insights and analytics methodologies and tools, including brand lift measurement, marketing mix modeling, and econometric modeling.
  • Exceptional cross-functional collaboration skills.
  • Excellent written and verbal communication skills with the ability to distill complex ideas persuasively.
  • Ability to balance data-informed decision-making with judgment and intuition.
  • Experience in the consumer app space is a bonus.
  • Subscription marketing experience is a bonus.

Benefits

  • US-based salary range of $137,000 to $201,500.
  • Medical, dental, vision, life, and disability insurance plans, with employee medical coverage 100% paid.
  • 401(k) plan with company matching.
  • Mental Wellness Program and Employee Assistance Program (EAP).
  • Flexible PTO plus 13 company-wide days off each year.
  • Winter and summer weeklong synchronized company shutdowns.
  • Learning and development programs.
  • Equipment, tools, and reimbursement support for a productive remote work environment.
  • Free Life360 Platinum Membership for your preferred circle.
  • Free Tile products.

Interested in this position?

Apply directly on the company website

Apply Now

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