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Associate Director/Director, Patient Marketing (US)

5 hours, 54 minutes ago
United States
Full-time
Executive
Marketing Manager
Marketing and Growth
CRM Digital Marketing Social Media Marketing
Apply Now
Lever

Lever

Lever is a leading Talent Acquisition Suite that provides modern hiring and talent management solutions. Their applicant tracking system (ATS) with candidate relationship management capabilities empowers hiring teams to streamline recruiting efforts an...

Professional Services
201-500
Founded 2012
$123M raised
View All Jobs 4

Description

  • Develop and execute the end-to-end U.S. omnichannel patient marketing strategy for post-launch excellence.
  • Lead non-personal patient promotion across branded and unbranded websites, media, social media, CRM, and emerging digital platforms.
  • Create compliant, patient-facing education and engagement programs across the patient journey.
  • Use analytics and audience insights to optimize digital performance and ROI across paid, owned, and earned channels.
  • Build trusted relationships with the SMA patient and caregiver community and incorporate patient feedback into materials.
  • Partner with Patient Services, Medical Affairs, Advocacy, Market Access, Regulatory, Legal, and Compliance to align patient initiatives and support programs.
  • Manage agency and media partners to deliver high-impact patient marketing initiatives.
  • Lead development of patient-facing assets, event kits, and branded materials for field execution.
  • Manage budgets, prioritize post-launch tactics, support promotional review, and continuously optimize programs.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 6+ years of pharmaceutical or biotechnology marketing experience, including significant U.S. patient or consumer marketing experience.
  • 6+ years of experience developing and executing integrated digital marketing strategies and compliant, data-driven patient engagement campaigns.
  • Demonstrated success leading patient marketing strategy and execution in specialty or rare disease settings.
  • Experience in neurology, neuromuscular disease, or rare disease preferred.
  • Strong understanding of regulatory, legal, and compliance requirements for patient-facing communications.
  • Ability to translate patient insights into compliant, impactful engagement programs.
  • Experience leading agencies, managing budgets, and working effectively in a matrixed organization.
  • Excellent communication, influence, and stakeholder-management abilities.
  • Comfort operating in a first-launch, high-growth environment and willingness to travel up to approximately 30%.

Interested in this position?

Apply directly on the company website

Apply Now

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