RemoteLeaf Logo
Log in Sign up

Director of Paid Social & Video

1 month, 3 weeks ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
SEO TikTok
Apply Now
LawnStarter

LawnStarter

LawnStarter provides an online platform for booking lawn mowing services from local professionals, ensuring a seamless and efficient customer experience with transparent pricing and a focus on quality and reliability.

Professional Services
11-50
Founded 2013
$18M raised
View All Jobs 11

Description

  • Own paid social acquisition strategy and execution for both homeowners and service providers across Meta, TikTok, and YouTube.
  • Manage the full funnel, including awareness, consideration, conversion, and remarketing campaigns.
  • Build and operate a repeatable testing framework for creative, audience, and funnel experiments.
  • Monitor performance data daily and use unit economics to guide budget, targeting, and optimization decisions.
  • Allocate and adjust spend across geographies, service categories, and seasonal demand shifts.
  • Detect creative fatigue early and rotate assets before performance declines.
  • Partner cross-functionally with SEO, Paid Acquisition, Product, Design, Analytics, and Sales to support broader growth goals.
  • Brief and direct video creative production with an in-house video editor.
  • Evaluate and help launch additional channels such as streaming and connected TV over time.
  • Build and lead a paid social team as the channel scales.

Requirements

  • Director-level experience owning a channel end-to-end, with the ability to execute directly and build a team later.
  • Experience managing paid social campaigns across Meta, TikTok, and YouTube.
  • Experience running full-funnel acquisition campaigns, including top-of-funnel, mid-funnel, bottom-funnel, and remarketing.
  • Strong performance marketing focus with decisions based on CAC and LTV:CAC rather than brand metrics.
  • Ability to manage campaigns across multiple audiences, markets, geographies, and service categories with different unit economics.
  • Experience designing structured experiments with clear hypotheses, success criteria, and kill criteria.
  • Comfort working in a two-sided marketplace with separate acquisition goals for customers and providers.
  • Ability to analyze performance data, cohort trends, and budget efficiency to make daily optimization decisions.
  • Experience collaborating cross-functionally with product, design, analytics, SEO, and sales.
  • Familiarity with AI tools such as ChatGPT, Claude, and platform AI features like Advantage+, preferred.

Benefits

  • Base salary of $175,000 to $205,000.
  • Equity opportunity, with final terms TBD.
  • Medical, dental, and vision coverage.
  • Fully remote role with the ability to work from anywhere in the US.
  • Unlimited PTO.
  • Equal employment opportunity and nondiscrimination protections.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Kapitus

Offline Media Marketing Manager

Kapitus 251-1K Diversified Financial Services

Kapitus is hiring an Offline Media Marketing Manager to plan, execute, and optimize offline media campaigns that drive customer acquisition and brand impact for its small business financing business.

United States Full-time Senior Paid Media Specialist
$63k-$101k
Google Analytics Salesforce
6 hours, 56 minutes ago
Whitecollars

Senior Media Buyer (Part-time)

Whitecollars 11-50 Professional Services

Whitecollars is hiring a Senior Media Buyer to lead multi-channel paid media campaigns that drive measurable growth, lead generation, and conversion performance across diverse markets.

Egypt Part-time Senior Paid Media Specialist
E-commerce Facebook Ads Google Ads Google Analytics LinkedIn Ads SEO TikTok
7 hours, 41 minutes ago
Pavago

E-Commerce PPC Specialist

Pavago IT Services

A remote E-Commerce PPC Specialist will manage Amazon-focused performance marketing for a client, driving profitable growth across Amazon Ads, paid social, email, and marketplace operations.

Colombia Costa Rica Mexico Argentina Brazil Full-time Mid Level Paid Media Specialist
Copywriting Email Marketing Facebook Ads Google Ads Mailchimp TikTok
7 hours, 56 minutes ago
Zeta Global

Associate Vice President, Paid Search - EDU

Zeta Global 1K-5K Media

Zeta Global is hiring an Associate Vice President of Paid Search to lead higher education client strategy, portfolio performance, and team growth across a complex paid search program.

United States Full-time Lead Digital Marketing Manager Paid Media Specialist
$140k-$160k
Google Ads
1 day, 6 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers