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Offline Media Marketing Manager

1 month, 2 weeks ago
United States
Full-time
Senior
Paid Media Specialist
Marketing and Growth
Google Analytics Salesforce
Apply Now
Kapitus

Kapitus

Kapitus, a leading small business financing company, offers fast, flexible term loans and lines of credit from $5k to $5 million. With a focus on simplifying financing for small businesses, Kapitus provides multiple loan options to support business gro...

Diversified Financial Services
251-1K
Founded 2006
$490M raised
View All Jobs 17

Description

  • Develop, manage, and optimize offline media campaigns across linear TV, CTV/OTT, radio, podcasts, and direct mail.
  • Own the end-to-end offline campaign lifecycle, including strategy, media planning, measurement, and optimization.
  • Design and run test-and-learn experiments such as A/B tests, geo-lift studies, holdout tests, and incrementality analyses.
  • Monitor campaign performance, pacing, and profitability and translate findings into actionable recommendations.
  • Build performance reports that show impact, conversions, attribution, reach/frequency, brand awareness, and cross-channel influence.
  • Partner with creative and content teams to develop scripts, ad creative, direct mail pieces, and audio/video assets.
  • Stay current on offline and emerging media trends, technologies, and best practices to inform business decisions.
  • Collaborate cross-functionally with analytics, digital marketing, sales, and other stakeholders to support go-to-market execution.
  • Present insights and recommendations to senior leadership and other stakeholders.
  • Optimize station, network, and audience mix to improve efficiency and ROI.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
  • 5–8 years of hands-on experience planning, buying, and optimizing offline media channels.
  • Proven track record of driving measurable customer acquisition and brand lift through offline media.
  • Strong understanding of offline media measurement methodologies, including matched market analysis, incrementality testing, and brand lift studies.
  • Experience with CRM platforms such as Salesforce and with Google Analytics.
  • Working knowledge of Microsoft Suite.
  • Familiarity with how offline and digital media work together and how to measure cross-channel impact.
  • Experience marketing services to small business owners is a plus.
  • Excellent verbal and written communication skills.
  • Ability to use AI tools or agents to support research, analysis, or reporting workflows.
  • Strong organizational skills and ability to manage multiple campaigns and priorities simultaneously.
  • Ability to work in a fast-paced environment, adapt to ambiguity, and collaborate effectively across the organization.

Benefits

  • Competitive base salary range of $62,800 to $100,800.
  • Annual incentive compensation eligibility up to 10% annually.
  • Comprehensive medical, dental, and employer-paid vision insurance.
  • Flexible spending account for medical, dental, vision, pharmacy, and dependent care expenses.
  • Lifestyle spending account for physical, mental, and financial well-being expenses.
  • Company-paid short-term and long-term disability insurance, plus vision insurance.
  • Paid maternity and parental leave.
  • Commuter benefits for parking and transit expenses.
  • Tuition reimbursement up to $5,000 annually, plus conference and career development opportunities.
  • Paid time off and sick time.
  • 401(k) retirement plan through Fidelity with a 25% company match up to 6% of annual salary.
  • Additional wellness and lifestyle discounts through programs such as Calm, LifeBalance, and Plum Benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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