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Associate Director of Paid Media, Performance Video

1 week, 6 days ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Affiliate Marketing Google Ads Google Analytics Looker TikTok
Apply Now
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014
View All Jobs 56

Description

  • Own the full P&L, pacing, reporting, operations, and profitability for Insurance YouTube campaigns.
  • Build, optimize, and scale video campaigns directly in Google Ads, including campaign architecture, audience strategy, bidding, budgets, conversion events, targeting, exclusions, and testing.
  • Develop and execute growth strategies across insurance verticals and expand into additional video-first channels over time.
  • Create campaigns that generate both leads and inbound calls while improving call quality, lead quality, advertiser quality, and downstream monetization.
  • Lead creative strategy from a performance perspective, including messaging angles, hooks, offer positioning, format selection, and testing priorities.
  • Partner with creative, analytics, sales, product, and leadership teams to communicate performance, insights, and recommendations clearly and frequently.
  • Build repeatable operating systems and playbooks for video buying, creative testing, audience expansion, and multi-vertical scaling.
  • Use AI and self-serve tools to accelerate creative concepting and testing while reducing bottlenecks.
  • Build and lead a video-first team as the channel scales.

Requirements

  • 8+ years of experience managing high-growth performance marketing portfolios.
  • 3+ years of experience scaling YouTube, Meta, TikTok, or other video-first portfolios with budgets of $20M+ per year.
  • Experience scaling performance video in at least one major lead gen niche such as affiliate, call-based, insurance, financial services, health, or marketplace.
  • Deep hands-on experience with Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics.
  • Strong experience living in-platform and managing campaign setup, testing, budget pacing, and daily optimization directly.
  • Strong understanding of affiliate lead gen, monetization dynamics, advertiser quality metrics, and profitable traffic scaling.
  • Experience buying across multiple verticals and adapting strategy to different customer journeys; insurance experience in auto, home, health, ACA, or Medicare is especially valuable.
  • Proficiency with BI tools such as Looker and Google Analytics, plus advanced Excel/Sheets functions and modeling.
  • Strong understanding of high-performing video creative, including YouTube ABCDs, hooks, funnel stage, and audience intent.
  • Ability to work quickly with AI and self-serve creative tools such as Higgsfield, Runway, CapCut, MidJourney, Gemini, VEO3, and Claude, or similar.
  • Demonstrated P&L ownership with aggressive growth and profitability goals, plus repeatable playbook creation.
  • Exceptional written and verbal communication skills for Slack, Zoom, and executive-facing updates.
  • Nice to have: experience with MMM, incrementality, geo holdouts, or brand lift measurement.
  • Nice to have: experience in regulated marketing environments such as consumer finance, insurance, or healthcare.
  • Nice to have: familiarity with competitive intelligence tools such as SimilarWeb, AdBeat, Ahrefs, SpyFu, or Pathmatics.
  • Nice to have: lead gen experience beyond insurance, including personal finance, lending, credit cards, home services, or consumer subscriptions.
  • Nice to have: team building, mentoring, or formalizing scalable playbooks across brands.

Benefits

  • Base salary of $150,000 to $170,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team environment.
  • Opportunity to work with a global team spanning over 15 countries.
  • Performance-based compensation growth tied to company and individual performance.
  • Equal Employment Opportunity company with a commitment to diversity, equity, and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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