Senior Paid Ads Specialist

1 week ago
Full-time
Senior
Marketing and Growth
lago

lago

lago connects talented individuals from emerging markets with high-quality remote job opportunities, facilitating professional growth and increased earnings for both workers and agencies.

Professional Services

Description

  • Launch and optimize paid campaigns across Meta, YouTube, TikTok, Amazon, and other platforms.
  • Drive traffic to Shopify and Amazon sales channels while supporting brand awareness.
  • Audit product listings, storefronts, and PPC campaigns to identify growth opportunities.
  • Own the full paid digital marketing process, including strategy, execution, and reporting.
  • Collaborate with internal creative teams to develop high-performing ad assets.
  • Optimize the full conversion funnel from ad click through upsell and cross-sell flows.
  • Work on cross-sells, upsells, and down-sells to improve revenue performance.
  • Maximize key performance metrics such as AOV, ROAS, CAC, and LTV.
  • Report weekly and monthly campaign performance and insights.
  • Identify performance gaps and implement clear, effective fixes.

Requirements

  • Strong strategic thinking and initiative, with the ability to self-direct work.
  • Experience using paid media as a growth channel for businesses.
  • Track record of helping revenue grow from low to high six figures through paid ads, including Amazon.
  • Business-minded approach with the ability to build a roadmap toward goals.
  • Strong problem-solving skills and ability to act quickly when issues arise.
  • Curiosity and a commitment to continuous learning through courses, content, testing, and iteration.
  • Familiarity with OKRs or similar goal-driven performance frameworks.
  • Ability to wear multiple hats across ecommerce, paid media, and analytics.
  • High-performing mindset with a history of making a strong impact quickly.
  • Experience in the DIY, crafting, or hobby space is preferred.
  • Experience working directly with founders or small teams is preferred.
  • Understanding of influencer and UGC pipelines and external traffic funnels is preferred.

Benefits

  • Remote work from anywhere with a global team.
  • Support for work-life balance.
  • Opportunity to shape the role and grow with the company.
  • Chance to join a data-driven, innovative culture.

Interested in this position?

Apply directly on the company website

Apply Now

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