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Senior Product Marketing Manager - Verticals

2 weeks, 2 days ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
E-commerce
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 114

Description

  • Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.
  • Develop deep customer and buyer insights across sub-segments and geographies, including pain points, workflows, and buying dynamics.
  • Build differentiated vertical narratives by translating Klaviyo capabilities and ecosystem integrations into clear use cases and business outcomes.
  • Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
  • Develop scalable sales plays and cross-channel go-to-market programs with Sales and Marketing leadership.
  • Equip Sales and Enablement with collateral, discovery frameworks, objection handling, and customer proof points.
  • Partner with CS and Customer Marketing to turn customer outcomes into expansion and advocacy motions.
  • Lead vertical-specific messaging, pitch decks, and enablement assets across priority hospitality segments.
  • Bring market and field insights into roadmap discussions while operating within an established vertical strategy.

Requirements

  • 5+ years of product marketing experience, including B2B SaaS.
  • Experience supporting complex, multi-stakeholder sales cycles.
  • Strong analytical mindset with the ability to translate pipeline, revenue, and usage data into actionable strategy.
  • Clear communication skills and the ability to simplify complex technical concepts into business value.
  • Ability to influence cross-functional partners and drive alignment without formal authority.
  • Self-starter comfort with ambiguity and competing priorities.
  • Owner mindset with accountability for business results, not just deliverables.
  • Experience in hospitality, food and beverage, or hotel and travel verticals is implied as the initial focus area.
  • Ability to travel up to 10% for onboarding, client or partner work, team meetings, and industry events.

Benefits

  • Base salary range of $116,000 to $174,000 USD.
  • Eligibility for the company’s annual cash bonus plan.
  • Potential equity as part of the total compensation package.
  • Potential sign-on payments.
  • Comprehensive health, welfare, and wellbeing benefits, based on eligibility.
  • Support for flexible travel coordination in advance, with up to 10% travel required.
  • A workplace that emphasizes equal opportunity, inclusion, and accommodations as needed.

Interested in this position?

Apply directly on the company website

Apply Now

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