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Freelance Senior Community Strategist with Chinese (Gaming) Fixed-term contract

3 hours, 1 minute ago
Spain, Europe, Poland, United Kingdom
Full-time
Senior
Social Media Manager
Customer and Technical Support
Apply Now
Keywords Studios

Keywords Studios

Keywords Studios provides comprehensive technical and creative solutions for the global video games industry, specializing in localization, audio production, quality assurance, art creation, and customer support services to enhance the gaming experienc...

Internet Software & Services
10K-50K
Founded 1998
View All Jobs 10

Description

  • Lead the culturalization of the global community strategy for the Chinese market.
  • Define a China-first value proposition for the community.
  • Identify key audience segments based on motivations and social and community behaviors.
  • Develop a platform-native strategy for Bilibili, Weibo, Douyin, and other Chinese platforms.
  • Determine what content will resonate with the target audience and explain why.
  • Identify and communicate the role of creators, fandom, and social validation in China.
  • Ensure content and messaging are culturally relevant and trend-aware, not just localized.
  • Work with the UK team and educate the wider team on the Chinese community landscape.

Requirements

  • Native Mandarin speaker.
  • Senior-level strategist with 1-2+ years of strategist experience.
  • Strong understanding of the gaming market in China and the wider ecosystem.
  • Knowledge of popular RPG games in China.
  • Good understanding of core strategic principles and frameworks.
  • Ability to balance data-driven analytics with creative strategy.
  • Strong grasp of social and web analytics, including native analytics and analytics tools.
  • Strong numeracy and comfort working with numerical data.
  • Very strong written and spoken communication skills.
  • High level of self-sufficiency and organization.
  • Passion for marketing.
  • Good knowledge of social and community strategy.

Benefits

  • Remote role with flexibility and strong work-life balance.
  • Opportunity to work on exciting projects with global brands.
  • Fun, friendly, diverse, and inclusive company culture.
  • Potential for freelance cooperation or an employment contract depending on location and project needs.
  • Equal opportunities and a welcoming, supportive work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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