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Senior Content Specialist

1 month, 1 week ago
United States
Full-time
Senior
Content Writer
Marketing and Growth
Copywriting Email Marketing SEO
Apply Now
Jenzabar

Jenzabar

Jenzabar provides integrated software solutions for higher education, including enterprise resource planning (ERP) and student information systems (SIS), aimed at enhancing innovation and supporting student success across academic and administrative fu...

Internet Software & Services
251-1K
Founded 1998
View All Jobs 9

Description

  • Lead the development and distribution of thought leadership, product, and customer-centric content across internal and external channels.
  • Lead communication campaigns to clients, prospects, and employees across the company.
  • Drive brand awareness, thought leadership, web performance, visibility, and market perception through content.
  • Collaborate with internal and external subject matter experts, including Jenzabar partners, to create content aligned with the company’s mission, vision, and strategy.
  • Maintain a consistent voice across internal and external communications and marketing materials, including blogs, emails, white papers, ebooks, case studies, infographics, presentations, press releases, media bylines, digital advertising, and website content.
  • Lead content initiatives supporting communications, thought leadership, and brand awareness objectives.
  • Develop and execute thought leadership campaigns showcasing Jenzabar’s expertise and subject matter experts.
  • Serve as lead writer, editor, and strategist for marketing communications and content such as case studies, product sheets, and emails.
  • Create and maintain a blog calendar aligned with company goals and OKRs.
  • Support Product Marketing, Digital, Creative, and other teams on ABM programs, digital advertising campaigns, and brand storytelling efforts.

Requirements

  • Bachelor’s degree or higher in Communications, Journalism, English, or a related field.
  • Minimum 5+ years of experience in copywriting and/or communications.
  • Impeccable grammar and exemplary writing skills.
  • Excellent proofreading and editing skills.
  • Higher education or technology industry experience is a plus.
  • Experience creating webpage content using SEO, GEO, and emerging best practices.
  • Experience using AI-enabled tools and analytics to improve efficiency and business outcomes, with sound judgment and ethical oversight.
  • Ability to collaborate with internal and external partners and subject matter experts.
  • Experience supporting media and analyst relations, award programs, and event speaking engagements is preferred.
  • Willingness to comply with company policies, including no work visa sponsorship and electronic monitoring notices.

Benefits

  • Medical, dental, vision, and life insurance.
  • Short-term and long-term disability coverage.
  • Paid time off and paid holidays.
  • Paid parental leave.
  • 401(k) retirement plan.
  • Educational assistance.
  • Annual bonus eligibility.
  • Full range of benefits included in addition to base pay.

Interested in this position?

Apply directly on the company website

Apply Now

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