Direct Response Copywriter (Women’s Health)

2 hours, 51 minutes ago
Contract
Mid Level
Technical Writing and Documentation
AlgaeCal

AlgaeCal

AlgaeCal specializes in producing natural algae-based calcium supplements that are clinically proven to increase bone density, utilizing a whole food approach derived from sustainably harvested marine algae rich in essential minerals.

Health Care Providers & Services
51-250
Founded 2006

Description

  • Write copy for ads, emails, landing pages, sales pages, social content, video scripts, blogs, and other full-funnel assets.
  • Turn clinical studies, product details, and customer insights into clear, persuasive product stories.
  • Develop hooks, headlines, subject lines, offers, calls-to-action, and sales arguments that drive action.
  • Adapt tone, format, pace, and depth for different channels while keeping messaging consistent and on-brand.
  • Research customer reviews, surveys, testimonials, competitor pages, sales calls, and clinical studies to inform copy.
  • Write both short-form and long-form copy, from ad hooks to 6,000-word sales pages and VSL-style scripts.
  • Review and refine copy based on performance metrics, testing, and feedback.
  • Collaborate with marketers, designers, video editors, stakeholders, and other writers.
  • Edit for clarity, accuracy, compliance, and detail, especially for health-related claims.
  • Use AI tools for research and ideation while providing strategic judgment and final polish.

Requirements

  • 3–5 years of proven copywriting experience.
  • A portfolio showing ads, emails, landing pages, and sales pages that convert.
  • Strong direct response copywriting skills.
  • Ability to turn product features into customer benefits.
  • Ability to find compelling stories and marketing angles in clinical research and science.
  • Experience writing SEO, AEO, or GEO content.
  • Health, wellness, supplement, or women’s health experience is preferred.
  • Experience in ecommerce is preferred.
  • Strong research skills and the ability to write accurate, compliant copy in the health space.
  • Ability to handle feedback, manage multiple projects, and stay organized.
  • Humble, hungry, and people-smart attitude.
  • Resume, cover letter, and writing sample required; cover letter must be included with the resume in one document.

Benefits

  • Above-market pay for the right candidate.
  • A generous healthcare package.
  • Monthly team events and activities.
  • Flexible Stat Holidays with the option to bank days for later use.
  • Weekly team lunches if working from the Vancouver office.
  • Dog-friendly Yaletown office one block from SkyTrain.
  • Remote work is allowed.

Interested in this position?

Apply directly on the company website

Apply Now

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