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Principal Research Consultant

16 hours, 41 minutes ago
United States
Full-time
Lead
Data Analyst
Data Science and Analytics
LLM Salesforce
Apply Now
iSpot.tv

iSpot.tv

iSpot.tv is the new standard for TV ad measurement, offering real-time data and analytics for precise measurement and actionable insights in TV advertising.

Media
201-500
Founded 2012
$383M raised
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Description

  • Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews.
  • Scope and design pre-market, custom creative studies, including questionnaires, target audiences, and success criteria.
  • Analyze creative testing results and present actionable findings to brand, agency, and insights stakeholders.
  • Develop custom research and reporting using iSpot’s creative database for category, competitive, campaign, and tentpole-event analyses.
  • Partner with Account Executives and Customer Success to identify, position, and expand creative research opportunities.
  • Provide research input for proposals, study scoping, and feasibility assessments.
  • Coordinate with internal teams and sample partners to deliver high-quality studies on schedule.
  • Explain iSpot’s methodology relative to neuroscience, attention, and AI-based creative testing approaches.
  • Monitor developments in survey methodology, sample quality, and synthetic data, and recommend responses.
  • Collaborate with Product, Data Science, and Marketing on methodology, metrics, validation studies, thought leadership, and internal enablement.

Requirements

  • Currently authorized to work in the United States; iSpot does not offer visa sponsorship for this role.
  • Bachelor’s degree in marketing research, psychology, statistics, or a related field; an advanced degree is preferred.
  • 10+ years of quantitative consumer or advertising research experience, including 5+ years in ad, copy, or concept testing.
  • Experience leading creative research engagements for large enterprise brands or major agencies, ideally at an ad-testing or creative-effectiveness provider.
  • Deep expertise in survey design, sampling, weighting, data-quality practices, significance testing, sample-size planning, and normative benchmarking.
  • Ability to translate research findings into clear recommendations for senior marketers and creative teams.
  • Experience supporting sales cycles through client presentations, RFP responses, and proposal development.
  • Experience using LLMs such as Gemini or ChatGPT for research design, analysis, and reporting.
  • Ability to deliver high-quality analysis on tight timelines and collaborate across Sales, Customer Success, Product, and Data Science.
  • Preferred: Experience with brand lift, sales lift, marketing mix, multicultural research, TV and streaming measurement, text analytics, or recognized industry thought leadership.

Benefits

  • Target cash compensation of $140,183–$179,436 USD annually, with an 80/20 split.
  • Equity plan with stock options for full-time employees.
  • Hybrid schedule for employees near Bellevue, WA or New York, NY, with 1–3 office days per week.
  • Fully remote work options for eligible employees located farther from offices.
  • Variable commission and annual bonus targets for eligible roles.
  • Pre-approved overtime pay for non-exempt roles.

Interested in this position?

Apply directly on the company website

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