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Product Marketing Manager

1 hour, 57 minutes ago
United States, Canada
Full-time
Senior
Product Marketing Manager
Product Management
CRM HubSpot
Apply Now
Irth

Irth

Irth Solutions is a leading provider of SaaS cloud-based asset protection solutions that focus on damage prevention, risk analysis, and network infrastructure resilience. With nearly three decades of experience, Irth Solutions offers a wide range of fe...

Diversified Telecommunication Services
51-250
Founded 1985
View All Jobs 5

Description

  • Own end-to-end product positioning and messaging for the Damage Prevention portfolio, including Utilisphere, Exactix, and 811spotter.
  • Translate 811 regulations, workflows, and compliance requirements into clear customer value propositions.
  • Define personas, use cases, and buyer journeys for utilities, operators, and contractor audiences.
  • Maintain competitive intelligence on 811 software, risk modeling, and damage prevention ecosystems.
  • Partner with Product and Sales on pricing and packaging strategy.
  • Lead go-to-market planning for launches, enhancements, and integrations across the Damage Prevention portfolio.
  • Shape event strategy, positioning, and messaging for industry events, customer forums, and One Call or CGA conferences.
  • Create sales enablement materials such as pitch decks, battlecards, solution briefs, case studies, ROI frameworks, and demos.
  • Support strategic deals, executive briefings, and customer presentations as needed.
  • Act as the voice of the customer by gathering insights from customers, prospects, and industry partners and partnering with Customer Success on adoption, expansion, and retention.

Requirements

  • 5+ years of experience in marketing, professional communications, or related industry-facing roles supporting utilities, operators, or critical infrastructure organizations.
  • Deep domain expertise in 811 / One Call operations, including experience with utilities, operators, contractors, and/or One Call Centers.
  • Working knowledge of CGA best practices, PHMSA regulations, and state-level 811 requirements.
  • Exceptional written and verbal communication skills with the ability to translate complex operational and regulatory topics into clear narratives.
  • Proven ability to work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
  • Willingness and ability to travel up to approximately 20% for customer events, sales support, and industry engagement.
  • Comfort working in a high-growth, private-equity-backed environment with evolving priorities and multiple stakeholders.
  • Hands-on experience with Irth products such as Utilisphere, Exactix, and/or 811spotter is preferred.
  • Experience marketing software solutions for damage prevention, asset integrity, infrastructure risk, or compliance in a B2B SaaS environment is preferred.
  • Working knowledge of CRM platforms, social media scheduling tools, and modern B2B marketing systems such as HubSpot is preferred.
  • Experience supporting acquisitions, integrations, or multi-product SaaS portfolios is preferred.

Benefits

  • Competitive salary.
  • Health plan options including medical, dental, and vision coverage.
  • 401(k) in the US and RSP in Canada, plus company match.
  • Flexible PTO policy plus company-paid holidays.
  • Health insurance, life insurance, and discounts/perks programs.
  • Generous work-from-home stipend.
  • Team events including monthly lunches, volunteer outings, and quarterly gatherings.
  • Hybrid employees have access to snacks, beverages, and coffee at the Columbus, Ohio office.

Interested in this position?

Apply directly on the company website

Apply Now

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