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Senior Web Strategist & Account Lead

2 weeks, 6 days ago
United States
Full-time
Senior
Marketing Strategist
Project and Program Management
UX Design
Apply Now
Interactive Strategies

Interactive Strategies

Interactive Strategies specializes in providing comprehensive web design and digital marketing services, combining strategy, design, content, technology, and marketing to create impactful online experiences for its clients.

Media
51-250
Founded 2001
View All Jobs 4

Description

  • Serve as a trusted digital advisor to senior stakeholders and guide client decision-making on complex challenges.
  • Translate research into actionable digital strategy deliverables such as roadmaps, personas, user journeys, value propositions, information architecture, and UX direction.
  • Lead discovery activities including stakeholder interviews, audience research, competitive analysis, and opportunity assessments.
  • Define website, digital product, and experience strategies that align customer needs with business goals and technology capabilities.
  • Develop high-impact presentations, strategic frameworks, and other deliverables that provide clear direction to clients and internal teams.
  • Partner with designers, creatives, technologists, content strategists, and analysts to shape integrated digital strategies.
  • Lead multidisciplinary teams through ambiguity from discovery through delivery while maintaining momentum and clarity.
  • Contribute to new business efforts through pitch narratives, proposals, strategic frameworks, and presentations.
  • Stay current on emerging trends in AI, digital transformation, and experience strategy and apply relevant insights to the work.

Requirements

  • 7–10+ years of experience in digital strategy, innovation, consulting, product/service strategy, or a related field; digital agency experience preferred.
  • Strong understanding of websites, UX design, information architecture, and product strategy.
  • Experience leveraging AI and emerging tools to support digital growth and impact.
  • Outstanding strategic thinking with strong analytical and problem-solving skills.
  • Exceptional storytelling, presentation, and communication abilities, both visual and verbal.
  • Ability to synthesize deep research into actionable insights and strategic direction.
  • Comfort working in ambiguous, fast-paced environments.
  • Naturally curious, collaborative, and human-centered approach to problem-solving.
  • Confident under pressure and able to bring teams together.
  • Experience developing brand positioning, value propositions, or messaging frameworks is preferred.
  • Experience facilitating workshops for brand, messaging, or creative development is preferred.

Benefits

  • Salary range of $90,000–$120,000 per year, depending on experience and skills.
  • Company-sponsored health, vision, and dental insurance.
  • Pre-tax Flexible Spending Account (FSA).
  • Profit sharing and a 401(k) with company match.
  • 4 weeks of PTO to start, increasing to 5 weeks at year 3.
  • Company-paid short-term and long-term disability insurance.
  • Company-paid life and AD&D insurance.
  • 11 paid holidays and flexible work schedule, including remote work options.
  • Professional development opportunities, training, conferences, and networking support.
  • Pre-tax DC Metro SmartBenefits and a new business referral bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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