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Digital Media, Ads & Marketing Counsel

2 hours, 17 minutes ago
United States
Full-time
Senior
Legal Counsel
Marketing and Growth
E-commerce Influencer Marketing
Apply Now
instacart.careers

instacart.careers

Instacart is a leading grocery technology company in North America that works with grocers and retailers to transform how people shop. They partner with over 1,000 national, regional, and local retail banners to facilitate online shopping, delivery, an...

Internet Software & Services
1K-5K
View All Jobs 41

Description

  • Serve as a trusted legal advisor to the Ads and Marketing teams on strategic initiatives, campaigns, product innovations, and launches.
  • Provide proactive legal guidance on commercial terms, business operations, consumer protection, advertising compliance, intellectual property, privacy, and digital content strategy.
  • Draft, negotiate, and implement commercial agreements with partners, advertisers, publishers, vendors, influencers, talent, and agencies.
  • Create and update form agreements and templates to improve consistency and reduce friction for business teams.
  • Monitor and interpret legal and regulatory developments affecting marketing, retail media, advertising platforms, and e-commerce.
  • Guide compliance with advertising law, disclosures, privacy requirements, endorsements, user-generated content, sweepstakes, promotions, and digital media campaigns.
  • Partner with Product, Compliance, Data Privacy, Brand, and Engineering to embed legal considerations early in planning.
  • Train internal stakeholders on legal policies, risk mitigation strategies, and regulatory requirements.
  • Communicate complex legal issues clearly to non-legal stakeholders, including executive leadership.
  • Drive scalable legal solutions, operational efficiencies, and process improvements to support Instacart’s growth.

Requirements

  • J.D. from a top-tier law school and active membership in at least one state bar, with California preferred.
  • 5+ years of relevant legal experience, with a strong emphasis in advertising and marketing law.
  • 3+ years supporting or advising digital advertising platforms, marketing programs, or retail media networks.
  • Experience supporting a high-performing sales team and/or an innovative, fast-paced marketing organization.
  • Experience advising on new product launches and marketing activations, including pre-launch review and cross-functional collaboration.
  • In-house or law firm experience with consumer-facing technology companies, retailers, or CPG brands is highly desirable.
  • Strong command of advertising, intellectual property, privacy, and consumer protection law.
  • Experience acting as a business advisor and strategic partner, not just a legal reviewer.
  • Experience managing partner negotiations and handling contracts from inception to execution.
  • Practical experience with or strong understanding of AI technologies, digital advertising and marketing tools, and contract management systems.
  • Ability to balance multiple high-priority initiatives in a fast-paced environment with sound judgment and commercial pragmatism.
  • Ability to thrive in ambiguous, high-velocity settings with initiative and adaptability.
  • Excellent written and verbal communication skills.
  • Comfortable working autonomously while remaining collaborative and team-centric.
  • Preferred experience with e-commerce or internet legal issues, including data security (GDPR, CCPA/CPRA), payments law, healthcare or pharmaceutical marketing, and alcohol or age-restricted marketing laws.
  • Familiarity with ad tech, media buying, and measurement practices is a plus.
  • Strong preference for experience advising in e-commerce, CPG, and/or ad tech sectors.

Benefits

  • Highly market-competitive compensation and benefits.
  • Remote role with flexibility under Instacart’s Flex First work policy.
  • Eligible for a new hire equity grant.
  • Eligible for annual refresh grants.
  • Base pay range of $231,000-$244,000 USD in CA, NY, CT, and NJ.
  • Base pay range of $221,000-$234,000 USD in WA.
  • Base pay range of $212,000-$224,000 USD in OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, and HI.
  • Base pay range of $193,000-$203,000 USD in all other states.

Interested in this position?

Apply directly on the company website

Apply Now

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