Marketing Manager

23 hours, 32 minutes ago
Full-time
Lead
Marketing and Growth
IBMC

IBMC

IBMC provides comprehensive support for businesses navigating the complexities of local regulations and processes in Indonesia, offering services in HR management, strategic refinement, and tax and accounting to facilitate business growth and success i...

Founded 2022

Description

  • Define target segments, demand-generation strategy, channels, and qualified-lead criteria.
  • Develop positioning and messaging that differentiates IBMC for companies entering Indonesia.
  • Build a consistent content program covering regulatory updates, market-entry guidance, and sector briefings.
  • Own the website, SEO for high-intent search terms, and LinkedIn marketing.
  • Create lead-qualification and handover processes with business development.
  • Establish marketing metrics and report on qualified-lead costs and pipeline contribution.
  • Standardize brand messaging across proposals, presentations, the website, and outbound materials.
  • Help develop go-to-market and worker acquisition strategies for IBMC’s blue-collar workforce platform.
  • Audit the digital presence, establish baseline metrics, and demonstrate measurable qualified inbound pipeline within six months.

Requirements

  • Proven B2B marketing experience in a considered, relationship-led services business such as professional services, HR services, or consulting.
  • Demonstrated success generating qualified pipeline with measurable results.
  • Strong written English and Bahasa Indonesia skills.
  • Hands-on experience with content, SEO, LinkedIn, and website management.
  • Commercial understanding and comfort being measured on pipeline contribution.
  • Ability to work independently, set strategy, and build a marketing function from the ground up.
  • Understanding of EOR, PEO, or employment compliance categories (preferred).
  • Experience marketing to foreign companies entering new markets, China-based companies, or regional investors (preferred).
  • Consumer or worker-side acquisition experience (preferred).
  • Design skills or experience directing external design resources (preferred).

Interested in this position?

Apply directly on the company website

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