Senior Direct Response Funnel Copywriter & Strategist

3 hours, 24 minutes ago
Full-time
Senior
Marketing and Growth

Hyprwork

Hyprwork says it helps ecommerce businesses rapidly scale using advertorials and funnels. Its LinkedIn description says it is a multi-8-figure direct-to-consumer health e-commerce company focused on health, wellness, and performance products.

Online and Mail Order Retail
51-200
Founded 2020

Description

  • Own post-click messaging and conversion strategy across advertisements, presells, sales pages, checkouts, and upsells.
  • Research customers, competitors, offers, mechanisms, objections, and market sophistication to develop actionable insights.
  • Form testable hypotheses, define success metrics and guardrails, and identify funnel constraints before writing.
  • Write and optimize complete funnels, including advertorials, quizzes, sales pages, product pages, checkouts, order bumps, upsells, downsells, and cross-sells.
  • Evaluate and improve offers, pricing, bundles, guarantees, subscriptions, payment options, and upsell sequencing.
  • Monitor funnel performance across conversion rate, revenue per visitor, AOV, upsell take rate, refunds, and contribution margin.
  • Launch, validate, analyze, and document tests while feeding learnings into future research and copy.
  • Build searchable systems for test results, reusable frameworks, customer research, and institutional knowledge.
  • Develop AI-assisted workflows for research, analysis, ideation, drafting, quality control, and test documentation.
  • Gradually take ownership from the founders and eventually help train and lead additional writers.

Requirements

  • Several years of professional direct response copywriting experience with real offers and meaningful traffic.
  • Portfolio demonstrating both long-form and short-form funnel copy, including complete funnels and cold-traffic campaigns.
  • Proven measurable results, such as revenue growth, conversion improvements, AOV increases, upsell gains, or margin improvements.
  • Experience in health, wellness, supplements, or another claims-sensitive category; experience building belief without visually demonstrable benefits.
  • Strong understanding of customer awareness, market sophistication, mechanisms, leads, proof, objections, offers, and risk reversal.
  • Ability to conduct deep customer research and convert findings into clear hypotheses and persuasive copy.
  • Analytical fluency with funnel metrics including AOV, revenue per visitor, upsell take rate, CAC, gross margin, and contribution margin.
  • Experience creating and evaluating conversion tests, interpreting evidence, and distinguishing meaningful results from noise.
  • Strong AI fluency applied to real research, writing, or analysis workflows.
  • Ability to collaborate with founders, media buyers, designers, and analysts; overlap with 8:00 a.m.–12:00 p.m. EST is required.
  • Experience with high-volume Meta, native, Google, or affiliate traffic; subscriptions, multi-brand environments, CRO agencies, or copy systems is preferred.

Benefits

  • Fully remote senior role with significant ownership and direct commercial impact.
  • Paid time off and monthly wellness stipend.
  • Medical insurance support.
  • Company-funded computer allowance after a tenure milestone.
  • Birthday gift card and in-country meetup allowance.
  • Participation in company-funded leadership offsites.
  • Direct founder access, training, research, templates, and a high-volume testing environment.
  • Opportunities for advancement into funnel leadership, conversion, or brand operations roles.

Interested in this position?

Apply directly on the company website

Apply Now

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