Social Media Lead (CEX)

1 month, 1 week ago
Senior
Blockchain and Cryptocurrency
Hyphen Connect

Hyphen Connect

Hyphen Connect is a Web3 and AI talent agency that specializes in recruitment and staffing solutions for the blockchain and artificial intelligence sectors. The company focuses on connecting talent with businesses in these industries, utilizing its deep expertise in Web3 to meet specific project needs. The agency offers a range of services, including recruitment and headhunting tailored to Web3 and AI requirements, as well as recruitment process outsourcing (RPO) solutions. Hyphen Connect also provides talent sourcing from a curated network of professionals, HR consulting for early-stage startups, and career development programs to help individuals succeed in the AI and Web3 fields. Additionally, the company assists organizations in building strong employer brands and enhancing internal engagement.

staffing & recruiting
1-10
Founded 2024

Description

  • Design and execute the global Twitter/X roadmap in alignment with broader marketing objectives.
  • Produce high-impact social content, including memes, GIFs, and short-form videos.
  • Manage daily community interactions to build an active and supportive audience ecosystem.
  • Coordinate and host live AMA sessions with key opinion leaders and industry specialists.
  • Evaluate campaign performance using KPIs and refine tactics based on analytical insights.
  • Monitor platform algorithms, emerging digital trends, and industry standards.
  • Partner with internal teams to maintain a consistent brand identity across all touchpoints.
  • Work closely with regional teams, content creators, and marketing leadership on social operations.

Requirements

  • Demonstrated experience managing professional social media profiles, with a focus on Twitter/X.
  • Mandatory prior experience working in a Centralized Exchange (CEX) environment.
  • Strong understanding of the crypto space and decentralized communities.
  • Natural instinct for meme-driven communication and engagement-oriented content.
  • Fluency in both English and Mandarin, with strong written and verbal communication skills.
  • Ability to work independently on solo projects and collaboratively on team initiatives.
  • Genuine enthusiasm for social media and strong understanding of Gen Z behaviors and preferences.
  • Proficiency with standard industry tools for tracking and interpreting social media metrics.

Interested in this position?

Apply directly on the company website

Apply Now

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