Social Media Lead (CEX)

1 month, 1 week ago
Lead
Marketing and Growth
Hyphen Connect

Hyphen Connect

Hyphen Connect is a Web3 and AI talent agency that specializes in recruitment and staffing solutions for the blockchain and artificial intelligence sectors. The company focuses on connecting talent with businesses in these industries, utilizing its deep expertise in Web3 to meet specific project needs. The agency offers a range of services, including recruitment and headhunting tailored to Web3 and AI requirements, as well as recruitment process outsourcing (RPO) solutions. Hyphen Connect also provides talent sourcing from a curated network of professionals, HR consulting for early-stage startups, and career development programs to help individuals succeed in the AI and Web3 fields. Additionally, the company assists organizations in building strong employer brands and enhancing internal engagement.

staffing & recruiting
1-10
Founded 2024

Description

  • Design and execute a global Twitter/X roadmap aligned with broader marketing objectives.
  • Produce high-impact visual and short-form content, including memes, GIFs, and videos.
  • Manage daily community interactions to build an active and supportive digital ecosystem.
  • Coordinate and host live AMA sessions with key opinion leaders and industry specialists.
  • Evaluate campaign KPIs and refine tactics based on performance insights.
  • Monitor platform algorithms, emerging digital trends, and industry standards.
  • Partner with internal teams to maintain a consistent brand identity across all touchpoints.
  • Lead social media operations across multiple platforms in coordination with regional teams, content creators, and marketing leadership.

Requirements

  • Demonstrated experience managing professional social media profiles, with a focus on Twitter/X.
  • Mandatory prior experience working in a centralized exchange (CEX) environment.
  • Strong understanding of the crypto space and decentralized communities.
  • Natural instinct for meme-driven communication and engagement-focused content.
  • Fluency in both English and Mandarin, with strong writing and speaking skills.
  • Ability to work independently on solo projects and collaboratively on team initiatives.
  • Strong interest in social media and understanding of Gen Z behaviors and preferences.
  • Proficiency with standard industry tools for tracking and interpreting social media metrics.
  • Creative, culturally sharp, and execution-driven approach suited to the pace of the Web3 / exchange industry.

Interested in this position?

Apply directly on the company website

Apply Now

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