Social Media Strategist

5 hours, 53 minutes ago
Part-time
Senior
Design and User Experience
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015

Description

  • Develop and lead an end-to-end social media strategy for TikTok and Instagram from the ground up.
  • Define content pillars, positioning, and a consistent posting cadence.
  • Turn the client’s ideas into polished short-form content.
  • Produce and edit Reels, TikTok videos, Shorts, graphics, captions, and copy end to end.
  • Lead the personal rebrand and establish a cohesive, premium, education-first identity.
  • Create accessible, non-salesy content about life insurance, family protection, and generational wealth.
  • Grow accounts organically to generate inbound interest, community engagement, and referrals.
  • Track engagement, report on performance, and refine the content strategy over time.

Requirements

  • Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
  • Strong short-form video skills across ideation, filming direction, and editing.
  • Solid graphic design, caption writing, and copywriting ability.
  • Experience building personal or founder-led brands, including rebrands.
  • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
  • Ability to simplify educational or complex topics into engaging content; finance or insurance familiarity is a plus.
  • Focus on organic, community-led, and referral-led growth rather than paid advertising.
  • Flexible, proactive, and collaborative, with the ability to take direction and execute independently.
  • Availability to work EST hours.

Interested in this position?

Apply directly on the company website

Apply Now

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