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Social Media Strategist (Instagram & TikTok)

17 hours, 1 minute ago
Mexico, Argentina, Brazil, Colombia, United States
Part-time
Senior
Social Media Manager
Design and User Experience
Copywriting Instagram API TikTok
Apply Now
Hire Digital

Hire Digital

Hire Digital connects businesses with top freelance talent in digital marketing, software development, and design, offering scalable solutions for digital growth and success.

Internet Software & Services
51-250
Founded 2015
View All Jobs 38

Description

  • Develop and lead an end-to-end social media strategy for TikTok and Instagram from the ground up.
  • Define content pillars, positioning, and a consistent posting cadence.
  • Turn the client's ideas into polished short-form content.
  • Produce and edit Reels, TikToks, Shorts, graphics, captions, and copy end to end.
  • Lead the personal rebrand and establish a cohesive, premium, education-first identity.
  • Create accessible, non-salesy content on life insurance, family protection, and generational wealth.
  • Grow the accounts organically to drive inbound interest, community, and referrals.
  • Track engagement, report on performance, and continuously refine the content approach.

Requirements

  • Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results.
  • Strong short-form video skills across ideation, filming direction, and editing.
  • Solid graphic design, caption, and copywriting ability.
  • A track record of building personal or founder-led brands, including rebrands.
  • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate.
  • Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus.
  • Focus on organic, community-led, and referral-led growth rather than paid or ads-led tactics.
  • Flexible, proactive, and collaborative, able to take direction and run with it without being rigid.
  • Availability during EST working hours.

Interested in this position?

Apply directly on the company website

Apply Now

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