Sr. Product Manager - Lead Generation Suite

44 minutes ago
Full-time
Senior
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Define the long-term strategy and roadmap for lead generation products, including the Website Builder, Funnel Builder, Tracking Events, Analytics, and Domains.
  • Lead discovery, research, requirements gathering, prioritization, execution, and iteration across lead generation capabilities.
  • Conduct user interviews, analyze behavioral data, identify pain points, and translate insights into product requirements and user stories.
  • Define event taxonomy and improve tracking systems and analytics dashboards to help users understand traffic, conversions, and on-page behavior.
  • Improve product performance and usability across speed, templates, design flexibility, mobile responsiveness, media management, and plugin/widget capabilities.
  • Develop solutions that help agencies scale, including bulk actions, reusable components, collaboration features, white-label optimizations, and AI-powered enhancements.
  • Own the publish-to-live experience, including domain search, purchase, provisioning, DNS, SSL, and transfer workflows.
  • Partner with engineering, design, data, GTM, and support teams to deliver features on schedule and improve user activation.
  • Present product plans, progress, and updates, and act as a subject matter expert for lead generation products.

Requirements

  • 6+ years of product management experience in SaaS, website builders, marketing tech, analytics platforms, or similar domains.
  • Strong understanding of website creation tools, funnel builders, conversion optimization, and digital marketing workflows.
  • Familiarity with user behavior tracking, data pipelines, analytics, or telemetry.
  • Experience building LLM-based or AI-driven products, including evaluation frameworks, monitoring, or instrumentation.
  • Strong UX and front-end sensibility and the ability to work closely with designers.
  • Experience collaborating with engineering teams on complex frontend and backend product builds.
  • Exposure to or interest in AI-driven workflows, LLM-powered assistants, and generative UI systems.
  • Familiarity with hosting, DNS, or domain infrastructure is a plus.
  • Proven ability to drive strategy, prioritize effectively, and deliver with ownership.
  • Excellent communication, problem-solving, and stakeholder management skills.

Benefits

  • Remote-first global work environment.
  • Opportunity to work on products used by more than 1 million businesses worldwide.
  • Fast-moving culture with lean delivery and rapid go-to-market cycles.
  • Exposure to scaling a B2B SaaS startup and building high-impact products.
  • A culture that values initiative, ownership, and experimentation.

Interested in this position?

Apply directly on the company website

Apply Now

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