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Sr. Product Analyst – Lead Generation

1 day, 4 hours ago
India
Senior
Product Analyst
Data Science and Analytics
Amplitude Digital Marketing Google Analytics Google Tag Manager Looker Mixpanel NumPy Pandas Power BI Python SEO SQL Tableau
Apply Now
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
201-500
Founded 2018
$60M raised
View All Jobs 10

Description

  • Own end-to-end product analyses across Lead Generation products, translating ambiguous questions into actionable recommendations.
  • Define success metrics and measurement frameworks for activation, adoption, engagement, retention, conversion, and monetization.
  • Build and maintain dashboards that communicate product health, trends, and business outcomes.
  • Analyze funnels, customer journeys, cohorts, segments, and retention to identify friction and growth opportunities.
  • Size opportunities, validate hypotheses, evaluate trade-offs, and inform product prioritization with Product Managers.
  • Create pre-launch measurement plans, establish baselines, and assess feature adoption and outcomes after release.
  • Define event tracking, properties, and instrumentation requirements with Product, Engineering, and Data teams.
  • Identify and resolve data-quality issues and tracking gaps affecting product analytics.
  • Design and analyze A/B tests and product experiments, including success and guardrail metrics.
  • Lead customer research and root-cause analyses; present decision-oriented findings and mentor junior analysts.

Requirements

  • 4–7 years of experience in product, business, data analytics, or a related role influencing product decisions.
  • Advanced SQL proficiency, including complex joins, window functions, and large datasets.
  • Experience independently owning analytical projects from problem definition through recommendations and outcome follow-up.
  • Proficiency with product analytics or BI tools such as Amplitude, Mixpanel, Pendo, Tableau, Looker, or Power BI.
  • Strong knowledge of activation, adoption, engagement, retention, conversion, churn, and monetization metrics.
  • Hands-on experience with funnel, cohort, segmentation, retention, and user-journey analysis.
  • Experience designing or analyzing A/B tests and product experiments, including hypothesis testing and statistical significance.
  • Knowledge of event-based analytics, instrumentation, tracking plans, and data-quality validation.
  • Strong Excel or Google Sheets skills and ability to create clear dashboards and data visualizations.
  • Experience conducting customer interviews, surveys, and competitive analysis; Python, web analytics, lead-generation, B2B SaaS, and API familiarity are preferred.

Benefits

  • Remote-first global work environment.
  • Opportunity to influence product strategy, roadmap prioritization, experimentation, and investment decisions across HighLevel’s Lead Generation portfolio.
  • Collaborative cross-functional work with Product, Engineering, Design, Data, and GTM teams.
  • Mentoring and shared analytical-practice development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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