Director, Product Strategy & Operations (Product Adoption)

3 weeks, 6 days ago
Full-time
Executive
Product Management
HighLevel

HighLevel

HighLevel provides an all-in-one sales and marketing platform that agencies can white label and resell, offering tools and resources designed to help businesses consolidate their marketing efforts and achieve their growth objectives.

Internet Software & Services
251-1K
Founded 2018
$60M raised

Description

  • Define and drive product adoption strategy across products, features, and customer segments.
  • Identify adoption barriers and develop frameworks to measure customer progress from onboarding through expansion.
  • Analyze funnels, cohorts, feature usage, customer journeys, and behavioral patterns to uncover opportunities.
  • Establish adoption metrics, success criteria, and executive reporting on product performance and risks.
  • Translate customer and product insights into recommendations that influence roadmaps and investment priorities.
  • Lead cross-functional initiatives with Product, Design, Engineering, Data, Marketing, Customer Success, Support, and Revenue teams.
  • Create ownership models, operating rhythms, metrics, and accountability for adoption programs.
  • Ensure product launches include strategies for achieving meaningful customer adoption.
  • Develop customer feedback loops and combine quantitative data with qualitative insights to identify root causes.
  • Build a scalable operating model connecting adoption with retention, expansion, and customer value.

Requirements

  • 12+ years of experience in Product Strategy, Growth, Product Management, Product Operations, Strategy & Operations, or related functions.
  • Meaningful leadership experience and a track record of leading complex, cross-functional initiatives.
  • Experience driving product adoption, activation, engagement, retention, or product-led growth in a technology or SaaS business.
  • Ability to use product and customer data to identify problems and guide strategic decisions.
  • Strong understanding of funnels, cohorts, segmentation, experimentation, retention, and customer lifecycle metrics.
  • Experience influencing product roadmaps and senior stakeholders without relying solely on direct authority.
  • Ability to operate between executive-level strategy and hands-on problem solving.
  • Strong communication and storytelling skills, including translating complex data into clear recommendations.
  • Experience with B2B SaaS, SMB products, platform businesses, or multi-product ecosystems preferred.
  • Ability to work remotely in a global, cross-functional organization.

Benefits

  • Remote-first work environment.
  • Global organization with team members across 10+ countries.
  • Equal Opportunity Employer.
  • Voluntary demographic information is kept separate from hiring decisions and used only for legal compliance.

Interested in this position?

Apply directly on the company website

Apply Now

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