Director of E-Commerce - Health & Wellness

1 month, 3 weeks ago
Full-time
Lead
Marketing and Growth
Hi-Altitude Brands

Hi-Altitude Brands

Hi-Altitude Brands specializes in developing and nurturing iconic brands by combining strategic insight with creative execution, all while operating from their base in Los Angeles.

Media

Description

  • Own the end-to-end ecommerce experience and revenue growth across Shopify Plus direct-to-consumer storefronts.
  • Lead full-funnel site performance optimization across landing pages, PDPs, cart, and checkout.
  • Drive mobile-first UX/UI improvements and manage the CRO roadmap, including A/B testing and hypothesis prioritization.
  • Identify friction points using heatmaps, session recordings, and analytics, and partner with UX/UI and development to implement fixes.
  • Own merchandising across storefronts, product detail pages, collections, homepage, cart, and post-purchase experiences.
  • Build average order value through bundling, upsells, tiered offers, and subscription optimization.
  • Own the Shopify Plus platform, integrations, app stack, and technical performance roadmap.
  • Partner with BI, Finance, Growth, Paid Media, Creative, Lifecycle, Product, Ops, and other teams on dashboards, reporting, launches, and campaign readiness.
  • Lead experimentation and reporting on ecommerce KPIs such as conversion rate, AOV, revenue per visitor, churn, and LTV.
  • Directly manage and mentor ecommerce contributors and set KPIs, success metrics, and development plans.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
  • 7+ years of experience managing D2C Shopify Plus storefronts, preferably in health, wellness, or beauty.
  • Strong experience with LTV modeling and subscriptions.
  • Deep understanding of performance-focused landing pages and PDPs with proven success in A/B testing.
  • Direct Response Marketing experience is a big plus.
  • 5+ years of experience merchandising digital storefronts across brand sites.
  • 5+ years of experience leading direct reports across product review programs, front-end and back-end development, subscriptions, and related ecommerce functions.
  • 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies.
  • Experience with Recharge is preferred.
  • 3–5+ years managing and optimizing post-purchase upsell flows; experience with Aftersell or similar platforms is a big plus.
  • Advanced proficiency with analytics and attribution tools such as Google Analytics, Excel, Power BI, Glew, Northbeam, or Triple Whale.
  • Proven success building KPIs, dashboards, streamlined reporting, and presentations for cross-functional teams and senior leadership.
  • 5+ years of experience owning ecommerce P&Ls and scaling multi-channel digital operations.
  • Must live and work in the Los Angeles, CA area.
  • 100% remote work arrangement.

Benefits

  • Competitive salary of $175,000–$200,000 based on experience.
  • Fully remote position.
  • Flexible time off plus 9 annual company holidays.
  • Paid birthday vacation day.
  • 100% company-paid medical, dental, and vision coverage for employees.
  • 100% company-paid life insurance and short-term disability coverage.
  • 3% employer 401(k) contribution regardless of employee participation.
  • Matching charitable contributions up to $2,500 per year.
  • $1,200 annual work-from-home stipend.
  • Calm app subscription, pet insurance, free monthly product samples, team discounts, employee referral program, and a professional development fund.

Interested in this position?

Apply directly on the company website

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