RemoteLeaf Logo
Log in Sign up

Digital Growth Manager - Apps (m/f/x)

1 month ago
Germany
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Google Ads Tableau TikTok
Apply Now
HelloFresh

HelloFresh

HelloFresh is a leading recipe kit delivery service that provides farm-fresh ingredients and chef-designed recipes for convenient and affordable meals, revolutionizing the way people eat.

Hotels, Restaurants & Leisure
10K-50K
Founded 2012
$276M raised
View All Jobs 7

Description

  • Support the setup, management, and daily optimization of user acquisition campaigns on Apple Search Ads (ASA), Google UAC, TikTok, and Meta.
  • Monitor daily budget pacing and global campaign performance, ensure KPIs are met, and maintain up-to-date reporting.
  • Collaborate with creative and brand teams to develop, test, and iterate high-performing mobile ad assets.
  • Partner with ASO, CRM, and Product teams to ensure a seamless user journey from click to subscription.
  • Run and assist with A/B tests and audience segmentation experiments to improve CPA, retention, and ROAS.
  • Support monitoring of Mobile Measurement Partner (MMP) events to ensure tracking accuracy and data integrity.
  • Maintain internal documentation, marketing calendars, and tools to improve operational efficiency and campaign coordination.
  • Act as a bridge between technical execution and creative performance, translating data insights into actionable optimizations.

Requirements

  • 3+ years of experience in digital marketing, including 1–2 years focused on mobile performance or app-based user acquisition.
  • Practical experience setting up and managing campaigns in Apple Search Ads or Google UAC.
  • Comfortable working with large datasets in Excel/Sheets or BI tools (e.g., Tableau) to derive actionable insights.
  • Strong written and verbal communication skills to translate technical app data into clear performance updates.
  • Excellent organizational and project management skills; able to manage multiple campaign launches and creative deadlines concurrently.
  • Proactive attitude and willingness to learn mobile attribution concepts (SKAN, ATT) and MMP workflows.
  • Familiarity with Mobile Measurement Partners such as Adjust or AppsFlyer (preferred).
  • Experience in a B2C subscription or e-commerce environment (preferred).
  • Exposure to programmatic app platforms (e.g., Liftoff, Moloco, Appier) is a plus.
  • Basic understanding of App Store Optimization (ASO) and interest in automation tools like Zapier or Google Ads Scripts (preferred).

Benefits

  • Healthy discount on weekly HelloFresh boxes.
  • Annual learning and development budget plus access to the HelloFresh Academy for conferences and educational resources.
  • Subsidized childcare via a professional nannying agency.
  • Free access to Headspace and biweekly in-house yoga classes (remote since March 2020).
  • Diverse international environment with 70+ nationalities.
  • Free crash course in German and compensation for advanced external German classes.
  • Discounts for local gym & Urban Sports Club, plus company summer & winter parties and discounts on HelloFresh vending machines.
  • Opportunity to have a significant impact at a fast-growing technology company in Europe.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Hustler Marketing

CRO Expert

Hustler Marketing 51-250 Professional Services

Apex is hiring a Conversion Rate Optimization (CRO) Expert to join its agency team and use data-driven audits, testing, and optimization to improve e-commerce clients’ website performance and increase conversion rates.

South Africa Full-time Mid Level Growth Marketing Manager
Google Analytics Hotjar Magento Shopify UI Design UX Design WooCommerce
1 month ago
nasoft

Senior Performance & Growth Marketer (Mobile App)

nasoft

Senior Performance & Growth Marketer at Nasoft for Makaseb, responsible for leading mobile app acquisition, engagement, retention, and monetization to scale user growth and revenue across Gulf-market iOS and Android apps.

Egypt Full-time Senior Growth Marketing Manager
Android Email Marketing Facebook Ads Firebase iOS TikTok UI Design UX Design
1 month ago
Freebird

Director of Social Commerce & TikTok Shop

Freebird 11-50 Consumer Goods

Director of TikTok Shop / Social Commerce at Freebird to architect, build, and scale the company's newly launched TikTok Shop into a major revenue, awareness, and content channel.

United States Canada Full-time Executive Growth Marketing Manager Social Media Manager
Influencer Marketing TikTok
1 month ago
Wing Assistant

Web Presence Specialist

Wing Assistant 51-250 Professional Services

Web Presence Specialist at Wing Assistant (remote, venture-backed scaleup) responsible for owning and scaling the company website into a growth engine by shipping high-performing pages, improving conversion rates, and ensuring fast, persuasive visitor experiences.

Canada Full-time Senior Growth Marketing Manager Web Designer
$81k-$100k
CSS Design Systems Figma Google Tag Manager Hotjar HTML JavaScript Prototyping SQL UI Design UX Design Webflow Wireframing WordPress
1 month ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers