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Senior Manager, GEO/SEO

8 hours, 17 minutes ago
Anywhere
Full-time
Senior
SEO Specialist
Marketing and Growth
Link Building SEMrush SEO Shopify
Apply Now
Grüns

Grüns

Grüns is a company that offers comprehensive daily nutrition solutions to fill the nutrition gaps experienced by 92% of people. Their products support gut health, energy, immunity, recovery, beauty, and focus with plant-based, vegan, and gluten-free op...

Food Products
1-10
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Description

  • Own the SEO and GEO strategy and revenue-prioritized roadmap across all U.S. brands.
  • Implement technical SEO on Shopify, including crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals.
  • Create machine-readable product data and agent-ready pages for AI shopping assistants.
  • Write and optimize PDPs, collection pages, landing pages, comparison pages, FAQs, blog content, and other organic assets.
  • Apply pre-approved claims to SEO content, escalate non-standard claims to Science & Regulatory, and help build the claims library.
  • Build off-site authority through content syndication, link building, competitor link-gap outreach, and unlinked-mention reclamation with PR.
  • Own reporting for organic and AI visibility, including non-brand traffic, rankings, first orders, revenue, share of voice, and citations.
  • Build AI agents and workflows for research, content briefs, production, and audits.
  • Partner with Ecom, CRO, Copy, Creative, PR, Paid Search, Retail, Finance, and leadership to ship and measure work.

Requirements

  • 6–8+ years of hands-on SEO experience, with a track record of personally executing work rather than managing agencies.
  • Demonstrated GEO/AEO results, including measurable improvements in brand visibility within AI-generated answers.
  • Strength in both traditional SEO and AI search optimization.
  • Fluency with Semrush, Google Search Console, GA4, site crawlers, and AI visibility tools such as AthenaHQ and Profound.
  • Deep Shopify experience, including theme/Liquid basics, apps, faceted navigation, duplicate content, JavaScript rendering, and structured data implementation and validation.
  • Experience using Claude Code or similar tools to build AI agents and automated workflows.
  • Strong writing and editing skills that balance search intent, conversion, and brand voice.
  • Ability to prioritize work by first-order and revenue impact and make decisions despite imperfect attribution or immature GEO tooling.
  • Compliance-minded approach to using approved claims and escalating when needed.
  • DTC experience and experience in regulated categories such as supplements, food, health, or beauty (preferred).

Benefits

  • Base salary of $140,000–$160,000 plus bonus, depending on experience.
  • Comprehensive health and well-being benefits coverage for employees and families.
  • Generous PTO.
  • Fully remote, high-trust work environment.
  • Biannual in-person company off-sites.
  • Free Grüns products.
  • Career growth and high-impact opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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