Senior Social Media Manager

3 weeks, 6 days ago
Full-time
Senior
Marketing and Growth
Greenlight

Greenlight

Greenlight is a financial technology company offering a debit card and money app for families, empowering parents to raise financially smart kids through smart spending and investing.

Capital Markets
251-1K
Founded 2014
$556M raised

Description

  • Build and execute social media strategies to increase reach and engagement across target audiences.
  • Develop and implement the annual influencer strategy.
  • Manage the multi-channel organic social content calendar across TikTok, Instagram, YouTube, Facebook, LinkedIn, and other platforms.
  • Lead external social and influencer agency partners as the primary point of contact.
  • Manage social sweepstakes and giveaways to expand channel reach.
  • Partner with the Growth team to source content for paid social ads and amplify organic social content.
  • Identify emerging social opportunities and recommend engaging content ideas that drive growth.
  • Lead the UGC content creation program for organic and paid programs, including influencer and creator briefs, casting, and content approval.
  • Collaborate cross-functionally with product marketing, CRM, brand, creative, growth, partnerships, and customer service teams on launches, campaigns, and social support.
  • Oversee social reporting and analytics, share learnings, and continuously optimize performance.

Requirements

  • 7+ years of experience in social strategy, influencer programs, and digital content development.
  • A proven track record with case studies showing improved reach and engagement.
  • In-depth knowledge of social platforms and algorithms that impact day-to-day publishing.
  • Demonstrated proficiency in executing successful organic social and influencer programs.
  • Proficiency in creating shareable, engaging social-first graphics and video content.
  • Experience managing external agencies is a plus.
  • Experience with consumer tech brands is a plus.
  • Experience speaking to an audience of parents is a plus.
  • Strong leadership skills, with experience mentoring junior talent is a plus.

Benefits

  • Medical, dental, vision, and HSA match.
  • Paid life insurance, AD&D, and disability benefits.
  • Traditional 401(k) with company match.
  • Unlimited PTO.
  • Paid company holidays and pop-up bonus holidays.
  • Professional development stipends.
  • Mental health resources and 1:1 financial planners.
  • Fertility healthcare and 100% paid parental and caregiving leave, plus cleaning service and meals during leave.
  • Flexible WFH with both remote and in-office opportunities.
  • Discretionary performance bonus, equity rewards, and competitive market-based compensation.
  • Estimated base pay range of $125,000-$155,000 in NY/CA/WA and $125,000-$145,000 in CO.

Interested in this position?

Apply directly on the company website

Apply Now

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