Director, Planner

1 week, 1 day ago
Full-time
Senior
Product Management
Golin

Golin

Golin is a global public relations agency that specializes in creating impactful communication strategies that earn attention for brands by leveraging data-driven creativity and innovative technologies to enhance customer engagement throughout their jo...

Media
1K-5K
Founded 1956

Description

  • Own account strategy for a brand operating at the intersection of technology and human expression.
  • Write creative briefs that inspire strong creative ideas and direction.
  • Translate creator culture insights into authentic brand strategy.
  • Build thought leadership and intellectual property for Golin in the creator economy.
  • Develop a point of view on how brands can champion creativity in an AI-driven world.
  • Work across creative, social, media, analytics, and account teams to support strategic planning.
  • Lead client sessions and hold the strategic thread across multiple workstreams.
  • Create compelling narratives and presentations that clearly communicate strategy.

Requirements

  • 7–10 years of strategic planning experience, ideally with exposure to creative tools, tech, or creator-focused brands.
  • Genuine fluency in creator culture, including the platforms, communities, mindsets, and current trends.
  • Ability to speak to creators with an understanding of their motivations and frustrations.
  • Experience with social listening, creator community analysis, competitive audits, and cultural trends mining.
  • Strong ability to turn complexity into clear briefs, narratives, and presentations.
  • Inclusive perspective that recognizes creativity across disciplines, backgrounds, and platforms.
  • Confidence leading client sessions and maintaining strategic direction.
  • Comfort working with ambiguity, speed, multiple workstreams, and evolving briefs.

Benefits

  • Base salary range of $94,000 USD to $165,000 USD.
  • Accommodation support for applicants who need assistance accessing the application process.
  • Equal opportunity/affirmative action employer commitment.
  • Opportunity to work at a global, award-winning agency with 50+ offices worldwide.
  • Exposure to senior leadership on both the agency and client side.

Interested in this position?

Apply directly on the company website

Apply Now

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