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Manager, Digital Optimization

2 months, 1 week ago
United States
Full-time
Senior
Growth Marketing Manager
Data Science and Analytics
GCP Google Tag Manager JavaScript Keyword Research Salesforce SEO
Apply Now
FMX

FMX

FMX is a cloud-based software that simplifies facilities management by enabling facilities managers to track work orders, schedule resources, and plan maintenance efficiently. With FMX, organizations can streamline processes, increase asset productivit...

Internet Software & Services
51-250
Founded 2012
$3M raised
View All Jobs 12

Description

  • Own and execute FMX’s SEO strategy, including keyword research, on-page optimization, technical SEO, and ongoing refinement.
  • Manage, mentor, and help shape a growing digital optimization team.
  • Monitor rankings, traffic, and SERP behavior to continuously improve search performance.
  • Expand optimization efforts into AI search, GEO, and zero-click discovery environments.
  • Lead CRO strategy across key website journeys such as demo requests, lead magnets, and product pages.
  • Design and run A/B tests, experiments, personalization, and dynamic content experiences to improve conversion rates.
  • Analyze user behavior through heatmaps, session recordings, funnel analysis, and usability testing to identify friction points.
  • Partner with design and development teams to implement improvements and support data-driven design decisions.
  • Build dashboards and reporting frameworks for website and campaign performance.
  • Define and track KPIs across the full funnel and ensure data accuracy, consistency, attribution, and tracking implementation across systems.

Requirements

  • 4–7+ years of experience in digital marketing, growth, or optimization roles.
  • 1–3+ years of people management experience.
  • Strong experience with SEO and/or CRO in a B2B SaaS environment.
  • Proficiency with digital analytics tools such as GA4, Looker Studio, and Microsoft Clarity.
  • Hands-on experience with Google Tag Manager or a similar tool.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Familiarity with A/B testing tools and experimentation frameworks.
  • Strong communication and presentation skills.
  • Background in UX or experience working cross-functionally with content managers, web designers, and developers.
  • Preferred: experience with advanced analytics systems or data warehouses such as BigQuery or relational databases.
  • Preferred: experience with marketing automation platforms such as Marketo and CRMs such as Salesforce.
  • Preferred: front-end coding ability with JavaScript, HTML, and CSS for tracking, integrations, technical SEO, A/B tests, and personalization.
  • Preferred: experience optimizing for AI-driven search and other emerging discovery channels.

Benefits

  • 100% company-paid health, dental, and vision insurance.
  • Base salary with eligibility for a company performance bonus.
  • On-target earnings of $115,000–$125,000.
  • 401(k) plan.
  • Medical, dental, vision, short-term disability, long-term disability, and life insurance.
  • Remote-first work environment with the option to use the office as needed.
  • Home office stipend, including company-sponsored equipment plus up to $500 for furniture and accessories and $60/month toward home internet.
  • Generous PTO and UTO policies, along with a flexible schedule.
  • Opportunity to have a significant impact on the direction of the product and company.

Interested in this position?

Apply directly on the company website

Apply Now

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