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Community Growth Manager

1 month, 2 weeks ago
United States
Full-time
Mid Level
Growth Marketing Manager
Customer and Technical Support
Affiliate Marketing Asana Content Marketing Copywriting Google Analytics LLM Notion SEMrush SEO
Apply Now
Facet

Facet

Facet provides unbiased, personalized, and affordable financial planning services for every facet of life. Their certified financial planners offer advice on financial planning, retirement planning, investing, and more. From starting a business to buyi...

Capital Markets
251-1K
$58M raised
View All Jobs 12

Description

  • Lead strategy, execution, and mapping for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Create discovery-first content, including search-optimized articles, outlines, and video scripts.
  • Develop and execute a strategy for the Learn site and co-own the master content calendar.
  • Partner with CFP® professionals to produce accurate, authoritative expert-led content.
  • Monitor algorithm shifts in generative search and identify new optimization opportunities.
  • Build and scale Facet’s organic presence on Reddit and other discussion-based platforms.
  • Conduct daily social listening to surface high-value conversations, monitor brand sentiment, and share insights with marketing and PR teams.
  • Manage the external review ecosystem to support trust and visibility across reputation platforms.
  • Work with Growth to launch and scale an Affiliate Creator / Brand Advocate program.
  • Partner cross-functionally with PR, Content, TOF, and Marketing to identify publication gaps and improve off-page brand mentions.
  • Analyze qualitative sentiment and quantitative performance metrics to evaluate the ROI of off-page growth efforts.

Requirements

  • 4+ years of experience in SEO, Content Marketing, Digital PR, or Community Management, ideally in Fintech, Finance, or another regulated YMYL industry.
  • Strong portfolio of copywriting and editing across multiple formats, including editorial articles, social copy, video scripts, and forum-style discussions.
  • Deep understanding of AI-driven search, LLM crawling and citations, and how to integrate AI tools into writing and research workflows.
  • Proven experience growing brand authority on Reddit or similar forum-based communities.
  • Strong interpersonal and relationship-building skills with internal subject matter experts and external creators.
  • Experience analyzing data from social listening platforms, Google Analytics, and SEO tools such as Ahrefs, Semrush, or Sprout Social.
  • Strong organizational, project management, and content calendar management skills.
  • Customer-obsessed mindset with an understanding of everyday financial questions and motivations.
  • Excellent communication and presentation skills with the ability to translate complex financial concepts into accessible language.
  • Financial literacy; CFP® certification or progress toward financial planning credentials is a strong plus.
  • Existing network of personal finance creators, bloggers, or affiliates is a plus.
  • Experience with tools like Sprout Social, Notion, Asana, Ahrefs, or Semrush is a plus.

Benefits

  • $90,000 - $130,000 base salary plus bonus and equity.
  • Flexible PTO.
  • Medical, dental, and vision insurance.
  • 401(k) with employer match.
  • Short- and long-term disability coverage paid by Facet.
  • Life insurance options.
  • Paid parental leave.
  • Certification reimbursement program.
  • Work from anywhere in the US.

Interested in this position?

Apply directly on the company website

Apply Now

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