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Growth Marketing Manager (Social)

4 weeks ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
TikTok
Apply Now
Everlywell

Everlywell

Everlywell offers over 30 at-home lab tests and virtual care, empowering individuals to access personalized health information and improve their quality of life.

Health Care Providers & Services
251-1K
Founded 2015
$250M raised
View All Jobs 8

Description

  • Lead strategy and test-and-learn planning for paid social channels.
  • Manage paid media campaigns on Meta and TikTok, including spend, targeting, creative, and bid strategy.
  • Own paid asset briefs and coordinate creative across platforms to improve CPA and ROAS performance.
  • Analyze campaign performance regularly to identify insights, issues, and optimization opportunities.
  • Scale Everlywell's TikTok program and identify creative and performance improvements.
  • Recruit content creators and micro-influencers for monthly influencer campaigns that drive discovery and demand.
  • Track influencer analytics, including spend, return, and engagement.
  • Develop influencer briefs and a recruitment playbook to shape the brand's influencer strategy.
  • Partner with influencers on whitelisting/sparking assets for use in paid social.
  • Collaborate closely with the brand and creative team while reporting to the Head of Growth.

Requirements

  • 6+ years of experience managing paid social campaigns on Meta and TikTok.
  • Strong technical foundation in paid social tracking, optimization, and reporting.
  • Proven experience managing campaigns against CAC and ROAS targets.
  • Experience managing 7-figure paid media budgets.
  • Strong creative concepting and asset creation ability, paired with analytical reporting skills.
  • Ability to build custom reports in Meta and identify performance trends.
  • Some experience using influencer marketing as a growth channel.
  • Familiarity with sparking/whitelisting influencer assets.
  • Experience with influencer recruitment platforms such as Aspire and TikTok Creator Marketplace.
  • Experience tracking organic social data with tools such as Sprout Social or Dash Hudson; comfort creating social content is a plus.

Benefits

  • Salary range of $120,000 to $165,000.
  • Annual bonus eligibility.
  • Health, dental, vision, and mental health insurance.
  • 401(k) with company match.
  • Flexible PTO.
  • Monthly $100 wellness stipend.
  • Various other perks.

Interested in this position?

Apply directly on the company website

Apply Now

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