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Creative Director, Paid Social

3 months ago
United States
Full-time
Lead
Graphic Designer
Design and User Experience
Copywriting Influencer Marketing TikTok
Apply Now
Ethos Solutions

Ethos Solutions

Ethos Solutions is a Technical Professional Services organization specializing in Salesforce Development and Custom Application Development. With over eight years of experience as a certified Salesforce Silver consulting partner, Ethos offers services ...

Professional Services
1-10
Founded 2006
View All Jobs 14

Description

  • Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube from concept through production and delivery.
  • Develop hooks, formats, and concepts that stop the scroll and drive conversion.
  • Lead UGC and influencer/creator partnerships by creating briefs and frameworks for native, high-converting content.
  • Provide sharp, specific, and actionable feedback that improves team output quickly.
  • Use performance data to inform creative direction and identify what is working across paid social channels.
  • Monitor platform trends, competitor creative, and industry shifts and bring relevant insights back to the team.
  • Champion AI adoption to accelerate concepting, production, and creative iteration.
  • Lead and develop a creative team of two video editors, two ACDs, and a Senior Designer.
  • Build frameworks and processes that enable a lean team to produce quality work at volume.
  • Manage external production partners and agency relationships as needed.

Requirements

  • 10+ years in creative direction with a strong portfolio of paid social and direct response video creative.
  • Deep expertise in performance creative at scale, including UGC, influencer content, and direct response formats across Meta, TikTok, and YouTube.
  • Strong understanding of hooks, scroll-stopping formats, and conversion-focused creative.
  • Fluency in the distinct language and culture of Meta, TikTok, and YouTube.
  • Proven ability to give fast, sharp, and elevating feedback.
  • Experience working closely with performance or growth marketing teams on testing frameworks.
  • Ability to use data to inspire creative direction without replacing creative instinct.
  • Experience managing and developing a small creative team including editors, designers, and ACDs.
  • AI-native workflow experience, with demonstrated use of AI tools across concepting and production.
  • Strong design and art direction background with sharp copy instincts.

Benefits

  • Base salary range of $150,000 to $266,000 per year.
  • Bonus and equity eligibility in addition to base salary.
  • Remote-friendly work arrangement (#LI-Remote).
  • Access to Ethos US benefits package.
  • Inclusive and supportive workplace with consideration for applicants from diverse backgrounds.

Interested in this position?

Apply directly on the company website

Apply Now

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