Field Marketing Manager

1 month, 3 weeks ago
Full-time
Senior
Marketing and Growth
Empower Brands

Empower Brands

Empower Brands provides a comprehensive franchise platform that supports both commercial and residential brands, offering franchisees essential systems, processes, and resources to ensure their success from the initial signing of their franchise agreem...

Professional Services
51-250
Founded 2008

Description

  • Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.
  • Evaluate marketing ROI using lead, conversion, revenue, and acquisition metrics.
  • Facilitate quarterly local business reviews and present recommendations to stakeholders.
  • Help franchise owners align marketing investments with revenue goals, capacity, seasonality, and local market conditions.
  • Recommend strategic priorities that improve profitability and support execution of growth plans.
  • Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, paid social, websites, and reputation management.
  • Translate complex reporting into practical business insights and benchmark performance against comparable locations.
  • Partner with Franchise Business Consultants, digital marketing partners, operations, and brand leadership on onboarding, market launches, performance improvement, expansion, and planning.
  • Review campaign performance with digital marketing partners and identify funnel breakdowns and optimization opportunities.
  • Advocate for solutions that protect owners’ investments and improve business outcomes.

Requirements

  • Bachelor’s degree in marketing, business, or a related discipline.
  • 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
  • Experience working directly with business owners or executive-level clients.
  • Strong understanding of marketing analytics and business performance metrics.
  • Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
  • Excellent communication, relationship management, and consulting skills.
  • Franchise, home services, or multi-location experience is a plus.
  • Agency or client strategy experience is preferred.
  • Experience working with digital marketing vendors is preferred.
  • Location must be Richmond, VA preferred or remote within the U.S.; travel is approximately 20–30%.

Benefits

  • Base salary range of $90,000 to $105,000.
  • Remote work option within the U.S.
  • Opportunity to work with a portfolio of ten industry-leading brands.
  • Equal opportunity employer with a commitment to diversity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Field Marketing Manager (Remote - Central/Eastern Time Zone)

Tanium 1K-5K Internet Software & Services

Tanium is hiring a Field Marketing Manager to lead regional marketing programs and events across the Central and Eastern U.S., partnering with Sales to generate pipeline and accelerate revenue.

Email Marketing Salesforce
10 hours, 22 minutes ago

Field Marketing Manager (Remote - Pacific/Mountain Time Zone)

Tanium 1K-5K Internet Software & Services

Tanium is seeking a Field Marketing Manager to support sales teams across the Western and Central U.S. by developing and executing regional marketing programs that generate pipeline and accelerate revenue.

Email Marketing Salesforce
10 hours, 36 minutes ago

Sr Manager, Operational Finance

Precision For Medicine 1K-5K Pharmaceuticals

Precision Medicine Group is seeking a project finance leader to support clinical trial operations through financial reporting, revenue recognition, forecasting, variance analysis, and team leadership.

10 hours, 36 minutes ago

Manager of Data Analysis for Lab Production Support, Extended-Hours Support (ExHS)

Natera 1K-5K Pharmaceuticals

Natera is seeking a Manager of Data Analysis for its Data Science Production Engineering department to lead an extended-hours team delivering accurate, timely analytics support for regulated laboratory production operations.

Git GitHub GitLab HIPAA Machine Learning Python Snowflake SQL Statistics
10 hours, 36 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers