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Field Marketing Manager

20 hours, 3 minutes ago
United States
Full-time
Senior
Marketing Manager
Marketing and Growth
Digital Marketing Google Ads SEO
Apply Now
Empower Brands

Empower Brands

Empower Brands provides a comprehensive franchise platform that supports both commercial and residential brands, offering franchisees essential systems, processes, and resources to ensure their success from the initial signing of their franchise agreem...

Professional Services
51-250
Founded 2008
View All Jobs 4

Description

  • Analyze business performance, marketing KPIs, local market trends, and competitive activity to identify growth opportunities.
  • Evaluate marketing ROI using lead, conversion, revenue, and acquisition metrics.
  • Facilitate quarterly local business reviews and present recommendations to stakeholders.
  • Help franchise owners align marketing investments with revenue goals, capacity, seasonality, and local market conditions.
  • Recommend strategic priorities that improve profitability and support execution of growth plans.
  • Interpret performance across Google Ads, Local Services Ads, SEO, Google Business Profile, paid social, websites, and reputation management.
  • Translate complex reporting into practical business insights and benchmark performance against comparable locations.
  • Partner with Franchise Business Consultants, digital marketing partners, operations, and brand leadership on onboarding, market launches, performance improvement, expansion, and planning.
  • Review campaign performance with digital marketing partners and identify funnel breakdowns and optimization opportunities.
  • Advocate for solutions that protect owners’ investments and improve business outcomes.

Requirements

  • Bachelor’s degree in marketing, business, or a related discipline.
  • 5+ years of experience in franchise marketing, field marketing, business consulting, marketing strategy, or digital marketing.
  • Experience working directly with business owners or executive-level clients.
  • Strong understanding of marketing analytics and business performance metrics.
  • Experience facilitating strategic business reviews and presenting recommendations to stakeholders.
  • Excellent communication, relationship management, and consulting skills.
  • Franchise, home services, or multi-location experience is a plus.
  • Agency or client strategy experience is preferred.
  • Experience working with digital marketing vendors is preferred.
  • Location must be Richmond, VA preferred or remote within the U.S.; travel is approximately 20–30%.

Benefits

  • Base salary range of $90,000 to $105,000.
  • Remote work option within the U.S.
  • Opportunity to work with a portfolio of ten industry-leading brands.
  • Equal opportunity employer with a commitment to diversity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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