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Lifecycle Marketing Manager - Self Service Cloud

2 hours, 23 minutes ago
Canada
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Copywriting Email Marketing
Apply Now
Elastic

Elastic

Elastic is a leading platform for search-powered solutions, providing real-time insights and making data usable for developers and enterprises worldwide.

Internet Software & Services
1K-5K
Founded 2010
View All Jobs 114

Description

  • Own end-to-end email program execution, including audience sourcing, nurture flow design, automation, and triggered messaging.
  • Design and run A/B and multivariate tests to improve subject lines, messaging, timing, and conversion.
  • Scale product-led lifecycle programs across global regions and user segments.
  • Write and edit email copy for developer, technical, and business audiences, adapting tone to persona and lifecycle stage.
  • Partner with Product and Product Marketing to translate complex product capabilities into clear, benefit-driven messaging.
  • Manage content review and approval workflows across Legal, Compliance, Product, and regional stakeholders.
  • Maintain a modular content library to speed execution and support localization.
  • Build and manage automated nurture programs in Marketo, including smart campaigns, trigger-based flows, segmentation, and engagement programs.
  • Implement product telemetry- and behavior-based triggers to deliver timely messaging at key lifecycle moments.
  • Drive measurable improvement in trial-to-paid conversion through targeted nurture programs.
  • Build and optimize onboarding, feature adoption, and re-engagement sequences.
  • Develop localized nurture tracks for global audiences across distinct use cases and personas.
  • Maintain QA, deliverability standards, and compliance with global email regulations.
  • Contribute to documentation and best practices that support repeatable, scalable execution.

Requirements

  • 6+ years of email marketing experience, with a strong track record in lifecycle marketing.
  • 5+ years of hands-on Marketo experience, including building complex nurture architectures.
  • Demonstrated ability to drive measurable outcomes such as conversion rate improvement, pipeline influence, or engagement lift.
  • Experience working in or alongside product-led growth (PLG) motions.
  • Strong copywriting skills with the ability to write for technical audiences without losing clarity.
  • Comfort working with product telemetry data and behavioral signals to inform messaging strategy.
  • Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously.
  • Collaborative experience coordinating across cross-functional teams in a fast-paced environment.
  • Familiarity with global email regulations, QA processes, and deliverability best practices.
  • Experience with localization and region-specific campaign execution is preferred.

Benefits

  • Base salary range of CAD $98,200 to $148,200.
  • Eligible for Elastic's stock program.
  • Company-matched RRSP with dollar-for-dollar matching up to 6% of eligible earnings.
  • Health coverage for you and your family in many locations.
  • Flexible locations and schedules for many roles.
  • Generous number of vacation days each year.
  • Up to 40 hours each year for volunteer projects.
  • Minimum of 16 weeks of parental leave.

Interested in this position?

Apply directly on the company website

Apply Now

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