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Personalization Strategy Lead — Contract / Freelance (Adobe RTCDP / AEP)

4 hours, 20 minutes ago
United States
Contract
Senior
Email Marketing Manager
Data Science and Analytics
Segment
Apply Now
CourtAvenue

CourtAvenue

CourtAvenue helps brands enhance their digital presence by creating meaningful engagements through strategic, human-centered design and advanced technology, facilitating comprehensive digital transformation for ambitious organizations.

Media
51-250
Founded 2020
View All Jobs 5

Description

  • Own the B2B personalization strategy, including audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
  • Define and govern audience taxonomy within Adobe Real-Time CDP and Adobe Experience Platform.
  • Partner with the Data & MarTech Architect on data inputs, identity resolution logic, and attribute structures that support personalization.
  • Develop content decisioning frameworks and personalization rules in Adobe Journey Optimizer for dynamic, audience-driven delivery.
  • Work with the Journey Optimization Lead to embed targeting logic into active journeys.
  • Collaborate with the creative partner on content variants, briefs, and asset specifications.
  • Maintain a prioritized personalization use case backlog based on data availability, business impact, and effort.
  • Support identity resolution and profile unification in AEP and help define governance for audience creation, activation, and overlap.
  • Translate personalization performance into optimization recommendations with the Analytics & Measurement Lead.

Requirements

  • 7+ years of experience in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
  • Experience with Adobe RTCDP or AEP; strong experience with comparable enterprise CDPs such as Salesforce Data Cloud, Tealium, Segment, or Optimizely is also acceptable.
  • Strong understanding of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
  • Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
  • Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
  • Strong cross-functional collaboration skills across creative, data, analytics, and technology teams.
  • Clear writing skills for personalization briefs and audience requirement specifications.
  • Direct experience with AJO offer decisioning, content cards, or real-time personalization features is preferred.
  • Experience supporting a CDP implementation or migration in a personalization or segmentation role is preferred.
  • Exposure to Adobe Audience Manager or third-party data enrichment is preferred.
  • Familiarity with B2B KPIs, account engagement scoring, and intent data is preferred.
  • MarTech consulting or agency delivery background is preferred.
  • Enterprise B2B experience in telco, technology, or financial services is preferred.
  • Availability for a steady part-time contract engagement starting the week of June 29 is required.
  • Candidates in Texas, California, Illinois, Minnesota, or Ohio are preferred.

Benefits

  • $105 to $115 per hour, based on experience.
  • Steady part-time engagement at roughly 24 hours per week.
  • Fixed-term contract/freelance engagement for about six months.
  • Remote work within the United States.
  • Preferred candidate locations in TX, CA, IL, MN, and OH.

Interested in this position?

Apply directly on the company website

Apply Now

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