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Personalization Strategy Lead — Contract / Freelance (Adobe RTCDP / AEP)

4 weeks ago
United States
Contract
Senior
Email Marketing Manager
Data Science and Analytics
Segment
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CourtAvenue

CourtAvenue

CourtAvenue helps brands enhance their digital presence by creating meaningful engagements through strategic, human-centered design and advanced technology, facilitating comprehensive digital transformation for ambitious organizations.

Media
51-250
Founded 2020
View All Jobs 4

Description

  • Own the B2B personalization strategy, including audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
  • Define and govern audience taxonomy within Adobe Real-Time CDP and Adobe Experience Platform.
  • Partner with the Data & MarTech Architect on data inputs, identity resolution logic, and attribute structures that support personalization.
  • Develop content decisioning frameworks and personalization rules in Adobe Journey Optimizer for dynamic, audience-driven delivery.
  • Work with the Journey Optimization Lead to embed targeting logic into active journeys.
  • Collaborate with the creative partner on content variants, briefs, and asset specifications.
  • Maintain a prioritized personalization use case backlog based on data availability, business impact, and effort.
  • Support identity resolution and profile unification in AEP and help define governance for audience creation, activation, and overlap.
  • Translate personalization performance into optimization recommendations with the Analytics & Measurement Lead.

Requirements

  • 7+ years of experience in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
  • Experience with Adobe RTCDP or AEP; strong experience with comparable enterprise CDPs such as Salesforce Data Cloud, Tealium, Segment, or Optimizely is also acceptable.
  • Strong understanding of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
  • Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
  • Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
  • Strong cross-functional collaboration skills across creative, data, analytics, and technology teams.
  • Clear writing skills for personalization briefs and audience requirement specifications.
  • Direct experience with AJO offer decisioning, content cards, or real-time personalization features is preferred.
  • Experience supporting a CDP implementation or migration in a personalization or segmentation role is preferred.
  • Exposure to Adobe Audience Manager or third-party data enrichment is preferred.
  • Familiarity with B2B KPIs, account engagement scoring, and intent data is preferred.
  • MarTech consulting or agency delivery background is preferred.
  • Enterprise B2B experience in telco, technology, or financial services is preferred.
  • Availability for a steady part-time contract engagement starting the week of June 29 is required.
  • Candidates in Texas, California, Illinois, Minnesota, or Ohio are preferred.

Benefits

  • $105 to $115 per hour, based on experience.
  • Steady part-time engagement at roughly 24 hours per week.
  • Fixed-term contract/freelance engagement for about six months.
  • Remote work within the United States.
  • Preferred candidate locations in TX, CA, IL, MN, and OH.

Interested in this position?

Apply directly on the company website

Apply Now

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