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Product Marketing Manager

3 weeks, 6 days ago
United States
Full-time
Mid Level
Product Marketing Manager
Product Management
Apply Now
DemandTec by Acoustic

DemandTec by Acoustic

DemandTec by Acoustic offers a comprehensive cloud-based pricing platform that leverages advanced data science to optimize retail pricing, promotions, and markdown strategies while facilitating effective collaboration between retailers and suppliers.

Internet Software & Services
251-1K
Founded 1999
$6M raised
View All Jobs 4

Description

  • Own the foundational sales and marketing assets for the platform, including demo videos, suite-level and module-level sales kits, and an ROI calculator.
  • Develop and maintain platform-level positioning and messaging for the Revenue Optimization and Trade Intelligence suites.
  • Create segment-specific value propositions and buyer messaging for enterprise retail, mid-market retail, and CPG audiences.
  • Translate product capabilities into clear business outcomes for key buyers and users across the purchasing process.
  • Maintain consistent messaging across campaigns, the website, events, and sales materials.
  • Partner with Product leadership on quarterly release planning and go-to-market strategy for new capabilities.
  • Lead launch packages for new features and modules, including messaging, product briefs, enablement, and campaign inputs.
  • Develop and maintain the core sales enablement toolkit, including pitch decks, solution briefs, battlecards, demo narratives, and objection-handling guides.
  • Build market and competitive intelligence through win/loss analysis, market research, and competitor monitoring.
  • Support analyst relations by developing product narratives, market context, and evidence packages for analyst briefings.

Requirements

  • 4 to 6 years of experience in product marketing within B2B SaaS or enterprise technology.
  • Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments.
  • Proven track record of creating sales enablement materials that field teams actively use.
  • Experience leading go-to-market planning and execution for product launches in a quarterly release environment.
  • Strong analytical mindset with comfort using win/loss data, market research, and competitive analysis.
  • Exceptional writing and communication skills with the ability to distill technical complexity into clear business value.
  • Ability to operate strategically while executing hands-on across multiple deliverables at once.
  • Preferred experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries.
  • Preferred background supporting analyst relations programs with Gartner, Forrester, IDC, or similar firms.
  • Familiarity with enterprise sales motions and complex, multi-stakeholder buying processes.
  • Experience building a product marketing function or practice area from an early stage.
  • Must be authorized to work in the United States without employer sponsorship, now or in the future.

Benefits

  • Base salary of $120,000 to $140,000, commensurate with experience.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) retirement plan.
  • Paid time off.
  • Professional development support.

Interested in this position?

Apply directly on the company website

Apply Now

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