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Senior Director, Payer Marketing

1 hour, 56 minutes ago
Anywhere
Full-time
Lead
Product Marketing Manager
Sales and Business Development
Apply Now
Definium Therapeutics

Definium Therapeutics

Definium Therapeutics is dedicated to advancing psychiatry by developing accessible treatments that leverage the therapeutic potential of psychedelic medicine, guided by scientific rigor and a commitment to addressing the root causes of mental health i...

Health Care Providers & Services
51-250
Founded 2019
View All Jobs 8

Description

  • Lead the strategic development of branded and unbranded marketing materials for payers and channel partners, including PBMs, specialty pharmacies, and GPOs.
  • Develop payer value propositions, formulary support tools, reimbursement guides, and channel-specific messaging frameworks.
  • Ensure payer-facing content complies with regulatory requirements, Medical/Legal/Regulatory review standards, and commercial objectives.
  • Collaborate with Market Access, Medical Affairs, Commercial Marketing, Sales, Legal, Compliance, and Regulatory Affairs to align payer marketing strategy with the broader commercial plan.
  • Support payer account teams with customized tools and resources that reinforce coverage and access goals.
  • Partner with HEOR to define payer data and evidence requirements across customer segments.
  • Identify gaps in the clinical and health economic evidence base and develop strategies to address them through targeted research, real-world evidence, and publication planning.
  • Translate complex HEOR data into clear, compelling payer-facing materials.
  • Lead relationships with external agencies and vendors responsible for payer marketing content production.
  • Manage project timelines, budgets, quality standards, and vendor performance to ensure timely delivery of materials.

Requirements

  • Bachelor’s degree required; advanced degree such as MBA, MPH, PharmD, or equivalent preferred.
  • 15+ years of progressive experience in the pharmaceutical or biotech industry.
  • Substantial experience in payer marketing, market access marketing, or managed care marketing.
  • Launch experience with a specialty or novel therapeutic strongly preferred.
  • Deep expertise in payer marketing strategy, including formulary support tools, reimbursement guides, and value proposition frameworks for commercial, Medicare, and Medicaid audiences.
  • Strong working knowledge of health economics and outcomes research (HEOR).
  • Ability to translate complex clinical and economic data into compelling payer-facing content.
  • Proven ability to identify evidence gaps and develop plans to address them through targeted research, real-world evidence generation, and publication planning.
  • Experience working cross-functionally in a fast-moving commercial environment with strong written and verbal communication and project management skills.
  • Strong proficiency with Medical/Legal/Regulatory (MLR) review processes and payer marketing content development.
  • Travel required for internal commercial planning meetings, agency oversight, industry conferences, and payer customer engagement.

Benefits

  • Starting base pay range of $260,000 to $295,189.
  • Eligibility for additional compensation, including bonus and equity.
  • 100% paid medical, dental, and vision coverage for employees and dependents.
  • 401(k) program with company match and vesting after the first month of employment.
  • Flexible time off.
  • Generous parental leave.
  • Additional fringe perks.

Interested in this position?

Apply directly on the company website

Apply Now

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