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Manager, Performance Marketing

3 weeks ago
Canada
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Facebook Ads Google Ads Google Analytics LinkedIn Ads SEO
Apply Now
D2L

D2L

D2L specializes in providing an integrated online learning platform, Brightspace, which offers cloud-based learning solutions designed to enhance educational experiences for schools, businesses, and various sectors by leveraging data-driven technology ...

Diversified Consumer Services
1K-5K
Founded 1999
$165M raised
View All Jobs 16

Description

  • Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
  • Set clear objectives, provide coaching, and conduct regular performance reviews.
  • Oversee the execution and optimization of paid media campaigns across channels such as Google Ads, LinkedIn Ads, and Facebook Ads.
  • Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
  • Ensure campaigns align with strategic goals and deliver measurable results.
  • Support the creation and optimization of landing pages in partnership with the web experience team.
  • Advance the organization’s search presence through AEO/GEO best practices for AI-driven and generative search environments.
  • Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.
  • Monitor campaign performance using analytics tools and report on key metrics with actionable insights.
  • Conduct A/B testing and conversion rate optimization initiatives.
  • Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
  • Partner with external agencies and vendors as needed.
  • Identify opportunities for operational efficiency and continuous improvement.
  • Stay current with digital marketing trends, technologies, and best practices.

Requirements

  • Bachelor’s degree in marketing, business administration, or a related field.
  • 5+ years of experience in digital marketing, with a focus on performance marketing.
  • Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
  • Demonstrated experience applying ABM strategies to digital campaigns.
  • Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
  • Experience with analytics platforms such as Google Analytics and Google Ads.
  • Proven ability to lead and develop teams.
  • Experience working with external agencies and cross-functional teams.
  • Strong leadership and team management skills.
  • Data-driven decision-making and analytical thinking.
  • Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising.
  • Effective communication and collaboration across teams and stakeholders.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Strategic mindset focused on delivering organizational outcomes.

Benefits

  • Base salary range of $80,000 to $100,000 CAD.
  • May be eligible for additional compensation including a wellness subsidy, equity grants, and variable incentive.
  • Flexible work arrangements.
  • Learning and growth opportunities.
  • Tuition reimbursement of up to $4,000 CAD through the SkillsWave Program.
  • 2 paid days off for SkillsWave-related activities such as exams or final assignments.
  • Employee wellbeing support, including access to mental health services, EFAP, and financial planning resources.
  • Retirement planning.
  • 2 paid volunteer days.
  • Competitive benefits package.
  • Home internet reimbursement.
  • Employee referral program.
  • Wellness reimbursement.
  • Employee recognition and social events.

Interested in this position?

Apply directly on the company website

Apply Now

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